Tag: SEO

SEO and PPC – The Differences

PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.

PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.

Search Engine Optimisation (or SEO as it is more commonly known) is where site ranking in search engines is improve through the use of keywords, related to your services or products. The task of SEO is to improve what is referred to as “organic rankings”. This means improving natural and non-paid for engine listings. On the other hand, PPC (or Pay Per Click), is the process of getting an advertisement on the results pages of Google or other search engines. PPC are the “sponsored listings” that appear on the right hand side, and the top, of Google’s natural results.

SEO is usually achieved by paying an SEO company to carry out an SEO campaign (paid on a monthly basis). When traffic to your website increases there will be no extra charge! SEO is a long term job which increases the authority of your website over time. When SEO work stops your results will not disappear instantly, although efforts should be maintained as over time other search results will take the place of your site as your results slide down the rankings.

Pay per click offers instant results. You pay Google for advertisements and they are instantly listed. By the same token, however, as soon as you stop paying, the adverts disappear. You are not building up any long lasting authority or value in your domain. However, the ads do appear instantly and are therefore well suited to short term sales, for example. With PPC you pay up to your maximum bid every single time someone clicks on one of your ads, irrespective of whether they go on to make a purchase or submit an enquiry or not. This means the costs can soon add up and in areas where clicks are in the region of 40 each, this can be unsustainable.

If you are not sure which technique is best for you web marketing needs you should approach a SEO or PPC provider and they will talk you through some other advantages of each process.

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Link building effectively with these three tips

If you’re an Internet marketer, you should know the value of getting the right kind of links to your website. The following article will give you three ways in which you can effectively build backlinks to your site and get the most benefit from your hard work. If you are doing article marketing you are going to need The Best Spinner which is an article spinning software that will help you to make the most from every article you write or outsource.

If you’re an Internet marketer, you should know the value of getting the right kind of links to your website. The following article will give you three ways in which you can effectively build backlinks to your site and get the most benefit from your hard work. If you are doing article marketing you are going to need The Best Spinner which is an article spinning software that will help you to make the most from every article you write or outsource.

One of the most ignored ways to get backlinks to your website is to produce a review of products on Amazon.com or ePinions. This is a unique strategy for getting backlinks to your website via showing off your expertise. When search engines such as Google see that you have backlinks coming from places such as authority sites like Amazon, this will be a very good thing. Make sure that you’re posting your reviews to products only in those niches that are relevant to your site so that your backlinks are targeted. Your reviews don’t need to be too long, they could be around 100-150 words because your main aim here is to gain a backlink by providing value to the end users. Anyone that likes reading your review might want to research further and go to your site, which would give you an even more advantage.

Plenty of article directories like Ezinearticles.com and GoArticles.com are authority websites and they can pass some of it to you when you get a backlink from one of them. Also, when you put your articles on these websites, you might get an opportunity for it to be republished on some other web owner of blogger. When your articles become syndicated, you will get numerous backlinks from lots of places and this will really get put your backlink building efforts on overdrive.

Last, find a few link directories and put your links there because when you acquire a backlink from such a directories it does your website good. Besides that, you should also try to get local links by joining organizations like the BBB or the Better Business Bureau or you can go a step ahead and ask for a link from your chamber of commerce. George Brown is doing it again and he is launching his brand new Google Sniper 2 Review and if this is going to be half as good as the first edition it will be a must have.

Lastly, make the best use of press releases for backlinks. This is probably the easiest most effective technique for actually getting quality backlinks to your site although few use it because they don’t find it easy to use. It really isn’t that hard you simply need to find a news article regarding your site that is interesting to read about. You have options online for paid and free release distribution services to get the word out. Increase your backlinks with more published press releases.

Simple steps can really accelerate your link building process. You can really launch your campaign if you start small and steadily increase your efforts. It’s a good idea to build slowly and steadily over time rather than killing yourself trying to build massive backlinks in a day. It’s better to pursue slow and consistent results instead. Take your time, do the work, and enjoy watching as the results roll in.

Be sure to read the full SEO Business Box Review and also look at the SEO Business Box Bonus I have put together.