” When you expect great things…great things happen. So expect results, expect success and see if miracles don’t happen.”
As a rule Mary Kay believed that in selling Mary Kay products the golden rule should serve as a practical guide to conducting one’s business affairs. An American icon, Mary Kay Ash strove to create a corporate culture that brought out the best in her people. Do unto others as you would have them do unto you became more than just a good idea, It is the guiding principle that has guided the company and its representative to some unprecedented heights of success.
Ash’s business philosophy was grounded in her strong beliefs. She was a proud Christian and believed that her faith in God was what kept her grounded. “God doesn’t have time to create nobodys’ – just somebodys”,says Mary Kay. “I believe that each of us has God-given talents within us waiting to be brought to fruitionEach person is unique and special.” with this faith Ash created a corporate culture rooted in the golden rule ” Do unto others”.
As she presented the marketing Mary Kay business opportunity she felt an obligation to make every woman feel important.” Ash wanted to bring dignity to selling as a profession, especially when selling Mary Kay cosmetics not only because her name was on the products, but that every woman’s name was on the product because, after all, they are all out there representing themselves. “Everyone wants to be appreciated,” she said. “So, if you appreciate someone, don’t keep it a secret.”
The company grew and it’s influence of the company expanded based on the simple golden rule “do unto others” and “as much as anything else people want to be praised and appreciated.” This became the operational philosophy of every independent beauty consultant selling Mary Kay. This simple rule so identified the operational philosophy that the company became known as “the people company.” “We think this is so important, we base our entire marketing plan on it, Indeed it is one of the primary reasons women become Mary Kay consultants .” says Ash. “Selling Mary Kay cosmetics is about praising people to their greatness.
With a business culture firmly rooted in Christian principles Ash felt she was able to attract women of the finest character to the Mary Kay opportunity. She made sure that the representatives were rewarded handsomely for their efforts. Today Mary Kay representatives are rewarded with cars, vacations, prizes and lets not forget the money.
Mary Kay wanted to raise awareness of a woman’s innate ability to succeed and was deeply touched by the heart felt cries of women bound by poverty and poor treatment. To that end she founded the Mary Kay foundation. A charitable organization which give millions to cancer research particularly those that affect woman and to organization dedicated to bringing about an end to domestic violence.
Through out the years Mary Kay was recognized repeatedly for her Christian testimony, and extraordinary business success. But the thing she was most proud of is the impact she had on the lives of so many woman world wide and the difference that selling Mary Kay has made in their lives.
As a business leader and image consultant Londa has over a decade of experience creating beautiful women, check out her tips on anti-aging. Don’t miss her delightful article: The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears . This article, The Golden Rule Of Selling Mary Kay is available for free reprint.