Online Marketing: The Basics

Online marketing is an effective way to grow your business and make a success of your website. Although it is adviseable to employ an online marketing agency, knowing the basics of online marketing is highly beneficial to your business.

Online marketing is an effective way to grow your business and make a success of your website. Although it is adviseable to employ an online marketing agency, knowing the basics of online marketing is highly beneficial to your business.

SEO Marketing
SEO, or search engine optimization, is an effective way to boost your website’s rankings in Google and other search engines. SEO consultants concentrate their research on what people are looking for when they search online. This information is used to form an online marketing strategy, which aims to draw more traffic to your website and improve your sales figures.
This is done in the following ways:

This is achieved through the following areas of online marketing:

SEO’s will research what your customers are looking for when they search and use this to decide the best way to optimize your website.

This works together to produce a quality website that focuses onuser intent and remains relevant and credible.

* Link Building: Getting other websites to link to yours is a key part of an online marketing strategy. Search engines see linking as a ‘trust factor’; so the more sites that are linking to you, the more reliable and credible your content is. This will make a website rank higher in the search engines which in turn will mean additional exposure, more visitors and increased revenue.

Social Media Marketing
In online marketing, businesses use social mediato interact with customers and prospective customers and promotetheirservices.
* Social Networking Sites -An online marketing agency will help you choose the most effective social networking sites for your business. These may include Facebook, Twitter, Tumblr, LinkedIn and Flickr – but may also include more niche sites, blogs and forums.
* Blogs – Blogging is a very powerful marketing tool. It is a chance to comment onindustry news, achievements and general self promotion. Blogging can often lead to a high conversion rate, but it is also a way of building a brand identity and personality for your business.

Search Engine Marketing

PPC, or pay-per-click, is the use of online marketing campaigns, where advertisers pay only when the advert is clicked. It allows a website to be seen in the rankings for specifickeywords and enables you to track the success of the ads.
* Content: The adverts are written using the keyword words and phrases found from the keyword research. This increases the relevance and encourages users to go to your site.
* PPC providers includeGoogle AdWords, Microsoft adCenter , Yahoo! Search Marketing

Making a few small changes to your online marketing strategy could mark a considerable improvement to your internet rankings.

For more information on your online marketing, call I-COM on 08447046830. Visit I-COM online at www.i-com.net to find the best advice on online marketing#2.

Improve Your Web Site Ranking With These 5 tips

If you want to get to the coveted number one position on Google for your chosen keyword or keyword phrase, you’ll need more than luck. You’ll need a strong understanding of SEO related techniques. You can find many of these techniques for free but it could take you quite some time to separate fact from fantasy.

If you want to get to the coveted number one position on Google for your chosen keyword or keyword phrase, you’ll need more than luck. You’ll need a strong understanding of SEO related techniques. You can find many of these techniques for free but it could take you quite some time to separate fact from fantasy.

To succeed with search engine optimization, you must focus on those techniques that have been proven to generate improved rankings over the long term. There are many strategies being used today that may help in the short term but can only get your site banned. Here are the best techniques Ive used to dominate search engine rankings for almost any keyword.

Researching keywords comes first and foremost. Do you wonder how you’re going to reach the number one position? The answer is largely dependent on what keywords you are trying to rank out on top for and how competitive they are. Said another way, if you are trying to rank well for a term that every one else is trying to rank well for, you have a long hard road ahead of you. On the other hand, if you are trying to rank well for a term with little competition, your odds of achieving search engine success go up significantly.

Don’t overlook properly formatted meta tags. Some people think that meta tags are no longer valued by search engines. Even though meta tags are not as weighted as heavily as they once were, they are still important. Search engines use your title and description tags to display your listing. Additionally, they are used to signal search engine spiders as to the relevant content on your web pages. Consistency is important to both search engines as well as those seeking information from your web site.

Pages should load quickly. Speed is everything when it comes to search engines. Sites like Google and Yahoo want to give browsers access to valuable content. This is virtually impossible if they never reach the content they are looking for. If you want to improve rankings, be aware of how quickly your site loads compared to competitive sites. The faster it is the better you’ll be.

It’s all about in-bound links. Today’s leading search engine uses a complex algorithm that puts a significant amount of weight on the number and value of in-bound links. The patented formula of Google page rank captures the value of more than one hundred and twenty factors associated with each and every web page on the Net. The majority of these factors are dependent upon link value and significantly influence Google search results.

Most search engines will never reveal their true criteria for evaluating web sites and generating rankings. We do know however what top web sites have in common when we analyze the top ranked sites across disciplines. As a result search engine optimization best practices have come to the forefront and can be applied to virtually any website or blog.

Get all the answers you need at the Internet marketing forum. Leading advice from now’s top marketing experts. Go to the marketing forum now and get results.