Are you trying to figure out how to make money by selling a product which you know will be extremely helpful to your niche market? If this sounds like you, there exists a school of thought which believes the actual creation of the product is the most difficult step of the process, leaving just the sales page to be created. Conversely, there exists another faction of thought which believes that the creation of an effective sales page is most challenging. This article is geared towards the latter assertion, and will provide you with some outstanding ideas to maximize the sales of your product, via your sales page.
How many of you think that the headline of the sales letter is its most important component? If this is your thought, then you are correct. The fact of the matter is that your headline is what a visitor uses to determine whether they should keep reading, or close the page. As such, you need a title which puts a reader in a position that they will feel as though they will be left behind if they do not keep reading. This is why I implore you to spend a significant amount of time on this aspect of your sales page. Font style, size, word count, and color are all important factors. When it comes to color, it has actually been proven that both dark blue and red work most effectively in titles.
Of course, in addition to what your title looks like, you must convey the proper message. This message is going to set the tone for what comes next. In fact, whether your visitors continues to read or not will more than likely be determined by your headline. As such, it is essential that you use vernacular which insights your visitors to take action. For instance, using words such as, amazing, outstanding, get, now, etc., are words which instill excitement within the reader, and make them want to learn more.
With that being said, never underestimate the importance of the human element. People want to purchase from people who they know and trust. One of the best things that you can do for your sales page, other than crafting an outstanding headline, is to let them know who they are buying from. In other words, put a picture of your face on your sales page. You have no idea how far something as simple as being able to put a face with a product goes in terms of instilling trust and assurance with the end buyer. Of course, where you position your face shot is critical. My suggestion is that you place it at the top of the page. This way the buyer can envision an actual person speaking to them as they make their way through your sales copy.
Furthermore, you have to be aware of the fact that while a buyer is reading your sales copy, they are coming up with a dollar amount. In other words, they are determining in their heads how much your product is actually worth. Your job is to influence the dollar figure that they come up with by outlining all of the incredible advantages that your product will provide them with, right before they get to the “Buy Now” button. Make it clear to your visitor that while you could have easily charged a certain amount, you are charging far less. Just make sure that you do not go overboard. Often times I see sales pages claiming that they are providing the potential buyer with thousands of dollars worth of products for the $47. People have become desensitized to this, and will never believe it. You have to convey the fact that while you could have easily charged $127, you are only charging $29.95. Once the reader discovers the price, you almost have to make them feel guilty for getting such a steal.
Hence, if you follow what we have discussed in this article, and you are promoting to the proper niche market, your sales letter will convert sales at an outstanding rate. Of course, there are aspects which you will need to address according to your specific target market, but these steps cannot be overlooked if you really want to know how to make money by drafting a more effective sales page.
Find out How To Make Money by developing sales pages which capture the emotions of the visitor. An entrepreneur who takes these measures will Make Money for years to come. The forgoing was written by the hands of experts in this field. Drop by and see us at SOSComplete.com