Tag: business

SEO and PPC – The Differences

PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.

PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.

Search Engine Optimisation (or SEO as it is more commonly known) is where site ranking in search engines is improve through the use of keywords, related to your services or products. The task of SEO is to improve what is referred to as “organic rankings”. This means improving natural and non-paid for engine listings. On the other hand, PPC (or Pay Per Click), is the process of getting an advertisement on the results pages of Google or other search engines. PPC are the “sponsored listings” that appear on the right hand side, and the top, of Google’s natural results.

SEO is usually achieved by paying an SEO company to carry out an SEO campaign (paid on a monthly basis). When traffic to your website increases there will be no extra charge! SEO is a long term job which increases the authority of your website over time. When SEO work stops your results will not disappear instantly, although efforts should be maintained as over time other search results will take the place of your site as your results slide down the rankings.

Pay per click offers instant results. You pay Google for advertisements and they are instantly listed. By the same token, however, as soon as you stop paying, the adverts disappear. You are not building up any long lasting authority or value in your domain. However, the ads do appear instantly and are therefore well suited to short term sales, for example. With PPC you pay up to your maximum bid every single time someone clicks on one of your ads, irrespective of whether they go on to make a purchase or submit an enquiry or not. This means the costs can soon add up and in areas where clicks are in the region of 40 each, this can be unsustainable.

If you are not sure which technique is best for you web marketing needs you should approach a SEO or PPC provider and they will talk you through some other advantages of each process.

Want to find out more about SEO Manchester

Best Internet Business Tip: Putting The Network In InterNet Work

All entrepreneurs know that in order to do well in business, networking is an art that they have to master. It doesn’t matter if you have a shop somewhere down the street or in the Net, if you want to grow your business, constantly building networks is an effective strategy to get there.

All entrepreneurs know that in order to do well in business, networking is an art that they have to master. It doesn’t matter if you have a shop somewhere down the street or in the Net, if you want to grow your business, constantly building networks is an effective strategy to get there.

Now by networking, I don’t mean that you go out there and crash every party and shake every hand of people you meet at street corners. That is not practical, neither is it doable for all virtual entrepreneurs out there. There are most time and cost effective ways to tap your niche market successfully and you can find out how when you read this interesting article today.

One of the first things you need to always remember is that you should make everybody feel welcome. Sometimes people feel like they already have the best internet business with the current clients that they have and they neglect new visitors and potential customers, thus shunning growth.

A successful internet business is successful because it is always growing and expanding. Think of creative ideas wherein you can connect with your target consumer base. Find time to network in communities that your niche frequents. When you do, don’t just promote yourself– aim to build real relationships that will last. The business side of it will take care of its own.

Of course I’m not saying that you turn into an annoying spammer just to gain blocks and blocks of new customers. Endeavor to never be associated with spamming. If you are, you will be considered an irritation and that will affect your business negatively.

Also, bear in mind that even the best internet business in the world was not an overnight success. There will be times where you will have posts or comments that no one will respond to. Don’t be disheartened. Learn from every experience and you will discover the winning formula for your success eventually.

Don’t stress out too much about your own site; go to other people’s blogs as well. This will help you avoid burn out, while giving you really good ideas on how you can improve your blog as well. Give useful comments and advices that you think can help other readers.

Finally, have fun! If your goal is to have a fantastic site, then remember what you loved about it in the first place. When you enjoy what you do, the best internet business is not that far behind.

A successful internet business can make you rich even while you sleep. Do you want to know how this can be done? Let Bob Proctor help you establish your best internet business by visiting this life-changing site today.