Defamation of character may sound fake, but in reality it is a true, serious crime. We’ve all done it one time or another, even if we didn’t realize it. Yes, even those who operate online businesses. But how do you protect your online businesses from defamation of character?
Defamation of character is a serious offense. Defamation of character is also known as “Libel” or “Slander” when referring to written or broadcast works). It is often an explicit statement or claim against a product, group, organization, or individual that may give a negative impression. These claims or statements may be factual and are considered a crime.
Many may not think that a few nasty comments posted to a customer review page will make much difference. Wrong. This can cause irreparable damage to a company’s profile and reputation. Since there are so many scams or fake businesses out there, most users are careful in what they buy or sign up for online. Any negative reviews that can be seen on your web page is most likely going to have a negative effect.
So now that you are good and scared, what do you do to protect your business? Luckily there are a few options you can look into. You could always ignore the posted comments hoping that no one or notice or will take them seriously because you have a number of good, respectable comments giving your praise. Wrong again. Users and visitors today are less likely to take a chance signing up for a faulty or malfunctioning product or service.
There is always the legal route. You could hire a lawyer to take legal action against your offender, or “slanderer”. But before you jump on board with that idea and start thinking of the money you could make in the case (if you win), taking legal action is a long, drawn out, expensive process. It could take months and months to research and put together a case before it even goes to court. In that time frame you could be dealing with several more offending comments.
Of course there still lies the risk of someone actually taking the time to read all of the comments posted. However, the majority of users looking at a new product or service will only read the first several comments. Most people are impatient and want information as fast as they can get it. That is the beauty of the Internet: it has made us impatient.
Some may believe that a few nasty comments won’t hurt or cause any damage to their business if they have a sound and reputable product or service. Think again. Since online shopping or surfing is at an all time high, you better believe that users are paying attention and listening to those comments.
Search engine reputation management is really the best way to go. It is relatively inexpensive and won’t cost your hours upon hours working with, or paying a lawyer to develop a case against the offender, or slanderer. It is extremely important for brand managers to protect their name, even online.
Reach out to Wag the Dog Marketing at (800) 825-9500 to erase scam complaints with 3 easy steps briskly. Wag the Dog Marketing scam complaint removal works superbly.