Before we speak about the software, let us realize what is meant by email marketing.
As the name suggests, email marketing means a style of marketing. It is a direct marketing system where the email is sent to the targeted customer to give information about the product. Email marketing can be effective in the sense that it is cost effective, can send personalise message to the intended recipient and is a faster medium of marketing when compared to traditional system of direct marketing through sending communication via snail mail.
Now that we know what email marketing is, let us understand what software is used in email marketing.
If the marketing material needs to be dispatched to targeted customers, it is obvious that it is going to be sent to a large number of recipients and the email will have to be sent as a bulk at one go. All the targeted customers may or may not be able to be included in one single email. It will not be practically possible to check on each of the email ID and send mails by typing the email ID one by one. Hence to overcome this disadvantage, some computer applications are used to send across bulk emails. The computer applications thus used are called the email marketing software.
The intention of utilizing the software is primarily to send marketing materials within the form of promotional articles or newsletters to the targeted subscribers. But the usage can’t be restricted from sending of unsolicited mails.
The way the software works is that it uses the database that has the statistics of the advertising, the targeted recipients as well as the brief of the message. The softwares can be bought or rented from the software provider. Certain software comes for free of charge as well and some are charged from the range of $10 to $500. The rented softwares normally attract a monthly fee.
Some of the other noteworthy features are that it can track how quite a few people have checked the email, how many of them have employed the link within the email, how quite a few of them have really made some purchases from the site and how several have bounced back.
The software has the ability to import consumers lists which is the email ID based on their preference given. Based on the feedback received, the software has the ability to track the unsubscribe mail and handle the bounce back mail. The software can produce new messages and has a choice of the language. It might be either plain text or use if HTML. These softwares are often known as the CRM or the Customer Relationship Management Tool.
Want to find out more about email marketing software, then visit www.mailmachinepro.com.