Xbox One will support Windows 10 apps starting this summer

Xbox One Windows 10
Microsoft announced at the Game Developers Conference in San Francisco that its Xbox One will be able to run Universal Windows apps starting this summer, reports Business Insider. The Xbox Store and the Windows Store for apps and content will also be merged into one. That’s huge for developers who want to build cross-platform apps and games for the company’s desktop and mobile OS as well as its gaming console. The move should help extend the lifespan of the console, and give palyers a reason to use it for more than just gaming. Microsoft has been keen on unifying its cross-device…

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Twitter app ads now support autoplay video

Screen Shot 2015-09-24 at 12.30.33 PM
App ads are about on Twitter are about to get a bit more lively; brands can now promote their products with video. Previously, companies had to use regular old promoted text or image tweets as their best bet to advertise apps to their audiences. Twitter says video leads to higher user engagement and nearly triple the app installs, given nearly 90 percent of its video views are on mobile devices. WATCH: Bring your app to life with the Video App Card https://t.co/OEhtqHUy7r — Twitter Advertising (@TwitterAds) September 24, 2015   Overall, 82 percent users watch video on the platform, so the ads…

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