Blog Myth Busters

A huge trail of controversies and myths still continue to exist within the blogosphere. This article was written to dispel some of the blog myths outlined below.

A huge trail of controversies and myths still continue to exist within the blogosphere. This article was written to dispel some of the blog myths outlined below.

The simplest of all people can start a blog. I don’t think so! Though you don’t have to be super technical when it comes to blogging, you still should know how to use the computer, need an Internet connection and blog host (free or paid), some experience using the Internet and most importantly a passion for writing and communicating your thoughts.

Anyone can set up a blog. Some blogs are much easier to set up and use than others depending on your blog host (e.g., blogger, iblogs, typepad, tblog, etc.). Some blog hosts take you through a couple simple set-up steps and you’re off writing your first post but there are others that get far more technical than the average user may be ready for.

Blogging is just a breeze, I’m done before you know it. When you have a clear idea of what you want to say, writing posts may take just a few minutes. Those that involve complex issues or thoughts on the other hand might be a little harder to crack.

Most blogs are political. Many blogs focus on political topics but most blogs are just bloggers discussing their lives, loves and travels.

Blogs are in competition with the main-stream media. This is true in a few cases (not as many cases as bloggers would have you think). Just recently, there have been some very popular and influential social and politically-oriented blogs that have caused main-stream media outlets to back-track and change their coverage of important events.

Bloggers are just having fun criticizing everyone and everything and have no new information to add. True in some cases. Today, blogging is much more than the personal activity it used to be. Corporations, media outlets, public personalities, politicians and experts in almost every field have now joined the ranks of blog producers. Considering all this expertise, one would have to say that bloggers have a lot of new information to add to any debate.

Not everything written on a blog is true. That’s a bit of an overstatement. You’ll run across bad information and even intentional untruths in blogs but, for the most part, bloggers who state facts are stating what they honestly believe to be fact. It is always up to the reader to verify that any information they receive is accurate information.

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Is Your SEA Traffic Any Good?

SEO, or search engine optimisation, is the process of improving the visibility of a website within search engine results. This is based upon phrases linked to a website’s content, product or services. Over the last ten years, SEO has become one of the most cost effective marketing means for business and organisations of all sizes. If you’re considering SEO there is more to it than just getting traffic to your site, read on to find out how.

SEO, or search engine optimisation, is the process of improving the visibility of a website within search engine results. This is based upon phrases linked to a website’s content, product or services. Over the last ten years, SEO has become one of the most cost effective marketing means for business and organisations of all sizes. If you’re considering SEO there is more to it than just getting traffic to your site, read on to find out how.

More important than getting traffic to your website is getting good quality traffic to your website. But how do you know if your traffic is good quality or poor quality?

Essentially it is all to do with how best traffic is translating. You need to look at exactly what people are doing when they use your website? Do you have conversion goals? Do you need people to make a purchase whilst on your website? Look at the proportion of visitors who complete your goals and then note the conversion rate. This conversion rate determines the quality of your web traffic.

Don’t forget however, interaction of your visitors will depend on numerous features, from your site layout and design, to the services, content and products on offer. It’s imperative to check other criteria too to see whether your traffic is of a high quality. Check your bounce rates. A bounce rate is a percentage of web visitors who will land on a homepage and leave without clicking through to another page. The more visitors who engage with your site: the lower the bounce rate. Trying also analysing the time people are spending on your website, you can do this by making the most of Google Analytics free tools.

If you find that the traffic coming to your site through search engines as a result of the SEO work you have carried out is poor quality, then you should perhaps look both at the keyword choices you have made and the website itself to see if you can identify possible opportunities for improvement.

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