Tag: SEO Melbourne

Google bought Adwords around 2003, and since then literally millions of people have used Adwords, but most fell flat on their faces and walked away. People tend to make campaign killing mistakes because they didn’t properly prepare for what they were about to do. The rest of this article talks about three Adwords mistakes that can cost you dearly if you don’t know about them.

The first mistake is a huge one that very many people commit, it’s called not doing either any market research or doing it badly. You’ll be in a position to extract the greatest amount of profits when you understand your target market as much as you can. Sometimes newer marketers don’t know how to do market research, or where to do it, and that’s why you need to learn if you’re not sure. Part of doing this research involves sound keyword research, and that of course is tremendously important, too. Not all keywords are desirable for any PPC campaign, and that is why you need to take very good care with this research. Another component related to your keyword selection concerns what your competitors are using in their campaigns. While all of that seems like a major pain, actually it’s not hard to do; and it really is worth it in the end. You can actually gain a lot of information from using Google. If you study the websites for your competition, you can usually see what they may be focusing on with their Adwords campaigns. Use the keyword app with your Adwords account, and then simply input your competitor’s site URL and you’ll get a lot of information back from that. There are many ways to research your competition, so the more effort you put in this area the better results you will get from your campaigns.

You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. So you see the obvious point, that is an expensive piece of PPC real estate to pay for so many worthless clicks. Try to arrange it so you’re lower in the pecking order, and we’ve found that the three or four spots can be sweet. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. What you simply have to do is make your keyword bids force them to put you in that area.

It’s a mistake to ignore your landing page and focus only on the ad. Your ads and your landing or site pages must be related/relevant to your PPC ads and keywords. There are still people, presumably, that drop the ball a bit in this department. After all is said and done, if things are not right, then you can count on your click throughs leaving your site.

No matter whose PPC platform you’re using, you can save money and make more of it by leveraging the filtering power of negative keywords. Let’s face it, you would never want any of your AdWords campaigns to bomb or prove to be a loss. Failing to use them will ultimately lower your CTR, and your CPC will increase. You can effectively save money while making more by having the biggest list of negatives you can create. Negative keywords act like a filter, so what that means is more highly targeted traffic. It’s really easy to use Adwords, and you’ll see a link that asks you if you want to add negative keywords to your campaigns. What happens is your ad will not display when any of your negatives are included in a search term. Your raw keyword lists will very likely contain many possible negative keywords. There really is almost no end to the list of negatives you can find, you merely need to keep an eye out for them.

It’s also crtical to do keyword tracking, but Google’s interface can give you a lot of data on that. It is crtical to your ultimate success to know which words are doing well and which ones you can flush. You do want to make as much profit as possible, so that is why you must track your keywords and only stay with those that are performing well.

All in all, from the above article we understand that avoiding such common mistakes isn’t that difficult if you know where you’re going. Book learning is very important, but after that it’s a matter of getting your experience with real campaigns. Everyone starts at the same place with Adwords, and that is at the very beginning.

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Do you desire to obtain more loyal subscribers on your email list? There are numerous methods to see this through, but in the following article you will see 3 great tips that will help you to add additional subscribers very easily.

A clever way you can add more targeted people to your list is to take advantage of other marketers or ezine publishers in the same industry. This is simply a joint venture that can generate a lot of new subscriptions for you because you are leveraging someone else’s list. For example, let’s presume that you have an ezine in the “yoga training” niche, you should offer publishers in the same niche as you to promote their ezine to your list and they can do the same for you. It’s a win-win situation here because they get the exposure to their ezine through your list and you get it through them. It is also commonly referred to as an ad swap, but since you are not only expanding your list but also entering into a partnership with another marketer, joint venture seems to be the more appropriate description.

Next, if your newsletter is great quality and the people on your list really appreciate it, then they will want to show it to their friends. This is why you want to make sure that your newsletter includes a link that allows people to sign up to your list since your readers might forward it to other people as well and you don’t want to miss a great opportunity. The efficiency of this tactic and the results you will see will have a big impact, even though it is simple and doesn’t require a lot to implement.When you are adding the subscription link to your publication, remember to request that people send the newsletter to anyone they know if they considered the content valuable. Since most of the time that is their intent anyway, all they need is a small reminder. You shouldn’t miss out on the opportunity to leverage your existing readers to advertise your newsletter because there is nothing more valuable than word of mouth advertising.

Secondly, if you want to increase your sign in rate then you might want to tweak and test various designs. Testing is the main component of success because it will provide you with an indication of how you are getting your best results. There are many methods you can use to maintain a record of how your opt in form is performing and if it will be a success. You can manage your form by accessing the free Google Analytics tool to see if your traffic is converting, but if you are using Aweber for building your list, you will see that these forms already contain tracking. Once you start tweaking your design, you will realize that making tiny changes to your sign up form might get you more conversions. So always test and do it frequently because it is required to maintain higher conversion rates.

Last but not the least; one the areas of your site that’s really underutilized is the footer! Yes, people pay as much attention to your footer as they do the top of the page. You can include your opt-in form in your footer so people scanning your page will see it right away and can sign up. You have to ensure, though, that your opt-in form is prominent in the footer and should jump out of the page at people. You can insert an image or use bright colors. This article clearly shows that consistent action is key to making a time consuming process faster such as increasing your subscriber list. You will generate excellent results if you implement these strategies on a regular basis.

The above article clearly proves that expanding your list of subscribers is not at all hard. All you need to constantly add new people to your list is to have a number of traffic sources that send visitors to your sign-up form.

Read here to find out more about SEO Australia! Australian Search Engine Optimization firms know how to successfully target overseas, but the best is to be found right at home in the traditional Aussie culture! Learn how to get a free SEO quote today!