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Who is smarter – you or a goldfish? Don’t answer. We wouldn’t want to embarrass the humans among us. According to a study by Microsoft, the average attention span of humans is now eight seconds. We’re losing to the goldfish, which can hold a thought for nine seconds. Way back when,
As CMSWire author Shashi Upadhyay wrote, we are officially in the era of account-based marketing (ABM). Madison Logic is an investor. Last month the New York City B2B marketer technology provider acquired a B2B lead-generation company to expand its ABM program. Yesterday Madison Logic announced a partnership with YesPath