Tag: Internet Marketing

Search engine optimization (also known by the acronym SEO) is a collection of strategies designed to increase your Toronto-based or Toronto-themed website’s ranking in search engine results. This can make or break a website financial survival and success.

You may have the best website ever but if you are ranked 1,697 by Google people in Toronto will never find you to see how great you are! When someone wants to find a website similar to yours they will go to these big search engines and type in a word or phrase to find sites that deliver the information they want. The top ranked sites that come up first will get immediate clicks while those that fall in hundreds of pages later will rarely get a single click. Why? Because people don’t have time to click through hundreds of pages to find a site that gives them what they want and there are thousands of websites for literally every subject or product out there! To be competitive you have to be ranked as high as possible.

Challenging Times for SEO Toronto

Unfortunately, search engine optimization is just as much an art as it is a science. First, it can quickly become very technical.

All search engines find, categorize, and rank websites by sending out robots on patrol for new sites. These robots will pick up your site and give you a ranking according to the content of your site. The only way to improve your ranking is to set your site up to be accessible and attractive to these robots. You do this by understanding some of the more complicated aspects of SEO.

Adjusting the content of your website can only go so far. Good search engine optimization requires tweaking the website coding, metadata, and even advanced web hosting details. If you designed your website using point-and-click web design software like Dreamweaver, you most likely don’t have the web design and coding skills needed to tweak your website for an optimum search engine ranking.

Most people relate SEO as focusing their website around a given keyword and staying on topic, but that is just the very beginning of website optimization for long term success. The bad thing is no one really knows for sure what the search engines are looking for or what they use to come up with their rankings. Even experts in the field are still guessing and speculating.

If you go the top three search engines and read their websites you will find some very vague, unclear statements regarding what valid SEO is and is not. These guidelines should be read by anyone trying to learn about SEO, but chances are most will find them more complicated and frustrating than helpful.

Search Engine Optimization Toronto – How to Do It Wrong!

Invalid search engine optimization strategies are anything that attempts to deceptive and trick the automatic search engine robot programs into assigning a website a higher ranking than it would otherwise deserve. Although somewhat underhanded, many of these strategies are also simple, quick, and relatively easy. Some techniques, such as “keyword stuffing” require little advanced knowledge of web development. This makes these shortcuts very tempting for someone overworked and under deadlines, such as, for example, the only web guru for a small online business.

It is important that you not fall into the trap of invalid SEO strategies because it could be the kiss of death to your online business or advertising campaign. The major search engines are now highly intolerant of these scheming strategies because it takes away from the credibility and worthiness of their own websites. If they are falling for these tactics and assigning mediocre or scam websites high rankings, they are thus giving these low quality websites to their customers in the search results pages. Customers won’t appreciate that and will start using other search engines! That is why using these invalid techniques will have serious consequences today. You could find your ranking dropped extremely low or your website may be completely blocked out of a search engine’s ranking system!

Search Engine Optimization Toronto – Consulting the Professionals

Perhaps the safest and most efficient option is to hire a professional search engine optimization Toronto company. Experts in the field will produce better results faster than even a knowledgeable, skilled amateur. Perhaps more importantly, a professional search engine optimization Toronto company (at least one that is reputable) will do search engine optimization the “right way,” avoiding any quick and easy shortcuts and underhanded tactics that might get your website penalized by the big search engines. Although hiring professionals may be expensive, it can pay for itself by the boost in internet traffic and sales to your online business.

Warning: Do not hire any SEO consultant until you get my Free course about Toronto Search Engine Optimizationgo to www.torontossearchengineoptimization.com and get it now, available for short period of time

What makes people like the idea of low cost lead generation? All of the different lead generation methods are usable in any of the different types of businesses. However, in this discussion we are only going to talk about folks like you and me who do Network Marketing.

As Far As That Goes, What Draws Us To Network Marketing?

I have been working in and around the MLM industry for a good thirty five years. I have been in and out and around and about trying as I could to make it work for me. I never even thought about low cost lead generation. I just wanted to have some lead success. Do you relate?

I have also been involved in the construction trade all of those years. Usually I would be working the MLM part of my life on the side while doing something in construction. Sometimes, there would be down economies where construction was dead and MLM was full time.

At any rate, I have done many different activities in MLM just like you have to try and generate leads. Warm market; purchased lead lists; cold calls; going up and down the streets; Malls; etc, etc, etc.

So What Is It That Low Cost Lead Generation Has Or Doesn’t Have In Common With All Of The Above?

Some of the common ground that all businesses have are: They all have to have a beginning. Someone had to build the foundational base and the infrastructure. All of them require time and effort to make that happen. There had to be commitment and a rigorous daily schedule of success happening events to get to the break even point and beyond. Time and effort had to be managed to build the foundation as well as during the ongoing success period of the business.

Time taught me that construction was easy to profit from in a good economy, but only those businesses who were prepared and the best at what they do held up in a down economy.

However, the opposite seemed to be true for the network marketing world. In a bad economy when many were out of work, MLM seemed to be at its best.

So, What Does This Have To Do With Low Cost Lead Generation Combined With Network Marketing?

1. Whether you do traditional or online lead generating methods, it takes a beginning and the building of a foundation. 2. You have to have the tenacity to make it happen. 3. You have to do the activities and tasks that really make your foundation solid. 4. You have to continue on with the daily activities even after you have success.

I didn’t have the long range success with traditional MLM for the most part because I could never stay in it long enough to get past the financial difficulties.

With low cost lead generation on the Internet, that high cost of being out there exposing yourself to your chosen market isn’t as much a factor. You just have to do the labor and maintain a steady consistent daily routine. You can do it in your underwear if you want. There is nothing to put gas into. Nothing to snail mail. Just a few low cost online tools and consistency.

I’m glad I found the internet opportunities that have turned it around for me.

Be an 11 in a 1-10 world. To your success.

Randy Huffaker is an Expert Online Network Marketing Mentor specializing in low cost lead generation and free traffic to generate mlm leads. He and his daughter/partner have and excellent free training course to help online seekers become proficient in low cost lead generation.. Check here for free reprint license: Low Cost Lead Generation – Where You Trade The Need For Dollars For Your Available Labor.