Tag: Internet Marketing

Running a Profitable PPC Campaign

Pay per click management is an advertising method used on the internet where an advertiser pays for their ad only when someone clicks on it. Companies use this method to advertise to their target market group and generate sales or conversions through their website.

Pay per click management is an advertising method used on the internet where an advertiser pays for their ad only when someone clicks on it. Companies use this method to advertise to their target market group and generate sales or conversions through their website.

Basically, the advertiser pays for their ad to pop up when someone enters certain keywords into a search engine. The paid search results are displayed as the top three ads above the organic search results, as well as the ads down the left side of the page in most search engines. This allows businesses to pay for a better position on a search engine results page, even though they might not have a very high position in the organic or natural search engine results when certain keywords are input.The essence of pay-per-click management is to achieve more conversions for the lowest price. There are two primary models for determining the cost per click: bid-based and a flat-rate. In both cases the advertiser must consider the potential value of a click from a given source.

In bid-based pay-per-click marketing, the position of the ad is determined by the amount of money and advertiser bids compared to the bids of the competitors who are bidding on the same keywords. The quality of the advertisers website as well as well as the quality of the ad are also determining factors and could mean the difference between having the first position or the third position after placing the highest bid. In the end the advertiser tells the host how much they are willing to pay for an ad spot for certain keywords. Then advertisers pay for each click they receive based on the rate the keyword went for. These rates are the basic rates however, advertisers can pay a higher amount for more visibility.

Flat rate PPC marketing consists of the publisher and the advertiser agreeing on a fixed amount in advance. The advertisers pay the same fixed fee every time their ad is clicked on. Flat rate PPC is usually found on content sites. Some publishers like to use flat rate PPC over bid based PPC to avoid the constant adjusting of pricing in very little amounts by advertisers who are trying to win a bid and pay slightly less per click.

PPC management is a more results-oriented and interactive way of advertising instead of just placing a banner advertisement on a website. One of the benefits of PPC is being able to track the visitor’s behavior. Being able to obtain this type of information about your visitors means you will know what tools you need to make your site perform better. Also, is very important to consider the structure of your site when you are planning a PPC campaign. Since you are paying for your visitors to arrive you should make sure the landing pages are search engine friendly and easy to navigate. To reduce your cost per click make sure you use targeted advertising. These are all things to help you direct qualified traffic to your website in order to make sure your PPC campaign is operating at it’s peak performance.

Using pay-per-click management in search engines is a highly cost-effective way to attract cheap, targeted website traffic. However, there are hundreds of pay-per-click search engines you can buy traffic from. To learn more about sponsored ads, pay-per-click, the costs, and whether it is a viable option for your website, contact the folks at Big Squid Interactive for a free consultation.

Looking for a pay per click management team? Just go to Big Squid Interactive’s site at http://bigsquidinteractive.com and find out how PPC, SEO, or Social Media may fit your needs.

Top 4 Online Marketing in 2011 for Chiropractors

You have began your own chiropractor center, set up a directory of clients in your local area, even walk-in clients although few in number has begun going to your place but is these sufficient? Have you ever examined your economic status recently with regards to your chiropractic programs? Could it be safe to assume you have gained back your return of investments?

You have began your own chiropractor center, set up a directory of clients in your local area, even walk-in clients although few in number has begun going to your place but is these sufficient? Have you ever examined your economic status recently with regards to your chiropractic programs? Could it be safe to assume you have gained back your return of investments?

Have you tried the internet for promotional approach of your chiropractor services? If not, then maybe it’s about time that you do. Are you still in the company of those who are choosing to make use of the conventional marketing which could cost a bigger portion of your promotional budget? Take that spot in online marketing and stabilize your chiropractor clinics and centers.

There are also strategies and options on increasing the volume of your patients for your chiropractic practice and many options are available online to better market and promote your services. Read on for some of what you can do with regards to your chiropractic practice:

1. Blogging is essential in online chiropractic marketing. This way, your potential customers and clients could have an idea of what you are and the services that you can offer. Your blog can start building their trust in you as a chiropractor practitioner with giving them useful information through linking and connecting your blogs to those who have their own blog sites or accounts.

2. By now, I hope you already know that Facebook is a sure way to get your message across the millions of its subscribers. Apart from creating your Facebook Account, you can also choose to link with Facebook Ads which are normally found on the left side portion of its member’s page.

3. Since we’re in a world where social media sites plays a huge role in online marketing, try developing a Facebook Fan Page where one can request current Facebook subscribers to become listed on your page so they can link to your news feeds. Uploading video testimonials of your present clients can provide valuable details to potential prospects. Links to your chiropractic website may also be employed to collect clients and keep your present pool of consumers.

4. Twitter is another form of online marketing wherein you can alert Twitter friends of your chiropractic services and activities. By now, Twitter applications can also be uploaded to anybody’s mobile units for them to be more connected to the internet.

Consider these methods to market and promote your chiropractic practice and dominate the world of online marketing for a better return of investments.

Want to find out more about chiropractic marketing, then visit Kevin Doherty’s site on how to choose the best therapy marketing for your needs.