There has been a great deal of press around Microsoft’s latest addition to the search engine wars. Bing promises to deliver a more customized search experience to browsers and is essentially their answer to Google. In the last few weeks Bing has gotten a great deal of press and is important to anyone doing business online who wants to rank well in the Bing search engine.
You might be asking yourself, what does Bing mean for my website and how can I ensure that my web site is found? I have been receiving a number of inquiries from individuals who are truly concerned about the impact a new algorithm will have on their website’s search results. I have begun to research Bing as a search engine and found out that much of it’s methodology for ranking is similar to that of Google.
One of the best ways to reverse engineer a given search engine is to do a study of the top ranked website for a specific term. Based on some research that I’ve done and the work of others in the SEO community, it’s pretty clear that this type of analysis provides clues of which criteria weigh most heavily in Bing’s search algorithm. No one will be all that surprised to learn that older domains perform better than newer websites and in bound linking plays a major role in results.
It appears as though Microsoft’s Bing search engine is using many of the same ranking factors as other popular search engines. This is good news simply because optimization of web sites take time and trying to optimize for one search engine over another may provide very mixed results. Bing likes in bound links and that is pretty consistent regardless of which search engine you are trying to improve your organic results for.
Improving your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. However, organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success.
In addition to focusing on the before mentioned items for influencing search results on Bing and other search engine, consider the value of content. Having fresh content on your site that is engaging and current matters a good deal to search engines seeking to find the most relevant and meaningful content. Keep your eye on developing quality content and updating it on a regular basis.
Focus on SEO basics if you want to improve your website’s rankings. Not only will this have a positive impact on your Bing ranking for certain keywords but it will also have a positive impact on your site’s ranking across most major search engines. Fundamental principles like quality content and easily crawled web sites have a positive impact that can last for a very long time.
Looking for more help for improving your website’s ranking? Consider SEO training from the world’s leading SEO Experts at MarketingScoop.com. Also, make sure to check out our SEO elite review to help you get top rankings.