Amazon to ship electronics in Brazil from third-party sellers

SAO PAULO (Reuters) – Amazon.com Inc began offering electronics from third-party sellers to Brazilian shoppers on Wednesday, expanding beyond books in the fiercely competitive e-commerce market in Latin America’s largest economy.

The long-awaited move will offer televisions, cell phones and laptops from hundreds of independent sellers on Amazon’s website in Brazil without involving the company in the tricky logistics that have hurt many online retailers in the country.

Alex Szapiro, Amazon’s country manager in Brazil, declined to say if there were plans for the company to stock its own electronics inventory or open a fulfillment center to ship third-party goods more efficiently, as it did simultaneously with the launch of independent sellers in Mexico two years ago.

“Each country has a different playbook,” said Szapiro in an interview with Reuters at Amazon headquarters in Sao Paulo. He helped launch the company’s Brazil business with e-books in 2012 after running operations for Apple Inc in the country for five years.

Shares of local e-commerce rivals MercadoLibre Inc, Magazine Luiza SA and B2W Cia Digital have fallen 14 percent, 17 percent and 20 percent, respectively, in the past week on concerns of heightened competition from Amazon.

Keeping pace with the local e-commerce market, Amazon will parcel purchases into as many as 10 monthly installments without interest, a practice the company started in Brazil for Kindle e-reader sales in 2014, then extended to Mexico and other markets.

Sellers will be paid up-front, minus a 10 percent commission to Amazon and fees of 19 reais ($ 6) per month or 2 reais per item. Szapiro called the 10 percent commission a “promotional” rate without saying when or how much it would eventually rise.

($ 1 = 3.16 reais)

Reporting by Brad Haynes; Editing by Lisa Shumaker

Tech

Mini Refrigerator For Home Or Office

Consumers like the idea of owning a mini refrigerator for all kinds of reasons. These might be practical, or somewhat frivolous. Not every situation calls for enough space to store a turkey anyway, though left-overs might be nice.

Consumers like the idea of owning a mini refrigerator for all kinds of reasons. These might be practical, or somewhat frivolous. Not every situation calls for enough space to store a turkey anyway, though left-overs might be nice.

In a dorm, apartment or basement suite, enough for a carton of juice and yogurt might be ample. Students still eat at home a lot. Youth spend lots of time eating out, getting together with friends. They eat on the run. When your market is extremely young, just months old for example, a small nursery appliance may be ideal. Or, use it to ensure everything you want for baby is on hand when you visit mom and dad: perhaps they could set one up for you.

In an office setting, challenge staff to get healthy. Encourage them to eat light: salads, yogurt and whole grain bread. In order to really support them, provide a place to store these items. This might call for something bigger than the dorm fridge, with plenty of shelving. Another application is the basement TV room. Send sport fans off by themselves with food and beer. This way they contain their noise so that the rest of the household can read, sleep or do anything else undisturbed.

Hotels make for big customers in this area. Many boast mini bars in their rooms. To keep beer, wine and mixers fresh, a mini fridge makes all the difference. Some even keep somewhat bigger versions in rooms with hot plates and microwaves so that guests can be self-sufficient. It is really convenient when customers can store milk and other perishables in a suite or room for late night snacks.

As for novelty appliances, these can be very bright and quite specific. Often they are just the right size to hold just six cans of pop. They are usually covered in a company logo and quite small, but perfect for watching the play-offs with your buddies.

Certain clever models take the place of old-fashioned coolers. Bring a mini fridge in the car and keep picnic food fresh without ice. Portable and light, they are easy to carry around, are coated in plastic and made without CFCs.

Though promotional appliances may sport bright red or other attention-grabbing shades, generally you get three choices. Stainless steel is one. Black and white are the other two. Most of the time, co-ordinating with oven, toaster and other appliances is not a major consideration for consumers. They buy these to be portable, even temporary, to have on hand during times of transition or merely for fun.

mini refrigerator

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