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Online Marketing: The Basics

Online marketing is an effective way to grow your business and make a success of your website. Although it is adviseable to employ an online marketing agency, knowing the basics of online marketing is highly beneficial to your business.

Online marketing is an effective way to grow your business and make a success of your website. Although it is adviseable to employ an online marketing agency, knowing the basics of online marketing is highly beneficial to your business.

SEO Marketing
SEO, or search engine optimization, is an effective way to boost your website’s rankings in Google and other search engines. SEO consultants concentrate their research on what people are looking for when they search online. This information is used to form an online marketing strategy, which aims to draw more traffic to your website and improve your sales figures.
This is done in the following ways:

This is achieved through the following areas of online marketing:

SEO’s will research what your customers are looking for when they search and use this to decide the best way to optimize your website.

This works together to produce a quality website that focuses onuser intent and remains relevant and credible.

* Link Building: Getting other websites to link to yours is a key part of an online marketing strategy. Search engines see linking as a ‘trust factor’; so the more sites that are linking to you, the more reliable and credible your content is. This will make a website rank higher in the search engines which in turn will mean additional exposure, more visitors and increased revenue.

Social Media Marketing
In online marketing, businesses use social mediato interact with customers and prospective customers and promotetheirservices.
* Social Networking Sites -An online marketing agency will help you choose the most effective social networking sites for your business. These may include Facebook, Twitter, Tumblr, LinkedIn and Flickr – but may also include more niche sites, blogs and forums.
* Blogs – Blogging is a very powerful marketing tool. It is a chance to comment onindustry news, achievements and general self promotion. Blogging can often lead to a high conversion rate, but it is also a way of building a brand identity and personality for your business.

Search Engine Marketing

PPC, or pay-per-click, is the use of online marketing campaigns, where advertisers pay only when the advert is clicked. It allows a website to be seen in the rankings for specifickeywords and enables you to track the success of the ads.
* Content: The adverts are written using the keyword words and phrases found from the keyword research. This increases the relevance and encourages users to go to your site.
* PPC providers includeGoogle AdWords, Microsoft adCenter , Yahoo! Search Marketing

Making a few small changes to your online marketing strategy could mark a considerable improvement to your internet rankings.

For more information on your online marketing, call I-COM on 08447046830. Visit I-COM online at www.i-com.net to find the best advice on online marketing#2.

How You Can Use Experiential Marketing For Good

When using experiential marketing campaigns, your intention should be to attract your customer on various levels. The campaign should appeal not only to their auditory or visual senses, but to their logic and all the other senses as well. The purpose is to hone in on the consumer’s full reaction rather than on the reaction to the product in isolation.

When using experiential marketing campaigns, your intention should be to attract your customer on various levels. The campaign should appeal not only to their auditory or visual senses, but to their logic and all the other senses as well. The purpose is to hone in on the consumer’s full reaction rather than on the reaction to the product in isolation.

In traditional marketing campaigns the purpose was to sell the features and benefits of the item that was being marketed. When using experiential campaigns, you want to involve the customer and get a reaction that makes them feel emotions about the product. You also want them to become not only loyal to the brand, but to your company.

It is important that as a marketer you attempt to put yourself in the consumer’s position. Try to feel what they feel when they view your campaign. Consider what would be going through their minds and what their initial reaction to the media will be.

Try to attract and activate as many of the viewer’s senses while you are using the different marketing platforms. The first step is to have campaigns that will attract the customer on a visual level. Beyond that, it should be effective enough to have the consumer already planning the purchase of the product and how it will be used.

The requirement is to capture and retain their attention. The media has to be effective enough to hold that attention long enough for them to start feeling intense emotions. The campaign should be able to invoke this reaction every time the customer views whatever form of advertising media you utilize.

Bear in mind that the purpose of this type of experiential marketing is to encompass the consumer entirely. The emotions that your campaign stirs should make them feel that they will be purchasing a package which will become part of their life. This will ensure that they continue using your product.

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