Tag: advertising

SEO and PPC – The Differences

PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.

PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.

Search Engine Optimisation (or SEO as it is more commonly known) is where site ranking in search engines is improve through the use of keywords, related to your services or products. The task of SEO is to improve what is referred to as “organic rankings”. This means improving natural and non-paid for engine listings. On the other hand, PPC (or Pay Per Click), is the process of getting an advertisement on the results pages of Google or other search engines. PPC are the “sponsored listings” that appear on the right hand side, and the top, of Google’s natural results.

SEO is usually achieved by paying an SEO company to carry out an SEO campaign (paid on a monthly basis). When traffic to your website increases there will be no extra charge! SEO is a long term job which increases the authority of your website over time. When SEO work stops your results will not disappear instantly, although efforts should be maintained as over time other search results will take the place of your site as your results slide down the rankings.

Pay per click offers instant results. You pay Google for advertisements and they are instantly listed. By the same token, however, as soon as you stop paying, the adverts disappear. You are not building up any long lasting authority or value in your domain. However, the ads do appear instantly and are therefore well suited to short term sales, for example. With PPC you pay up to your maximum bid every single time someone clicks on one of your ads, irrespective of whether they go on to make a purchase or submit an enquiry or not. This means the costs can soon add up and in areas where clicks are in the region of 40 each, this can be unsustainable.

If you are not sure which technique is best for you web marketing needs you should approach a SEO or PPC provider and they will talk you through some other advantages of each process.

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Simmer down false online competitor complaints swiftly

Brand reputation is a discipline that is different from campaign for traditional branding. Brand reputation sees that because of increased transparency and information access, traditional branding, whether by mission statements, marketing or affiliations, can be verified and evaluated easily. Therefore, reputation is a great factor that keeps organizations honest and forces them to take appropriate actions rather than just make public statements. Employees and consumers are all in the game.

Brand reputation is a discipline that is different from campaign for traditional branding. Brand reputation sees that because of increased transparency and information access, traditional branding, whether by mission statements, marketing or affiliations, can be verified and evaluated easily. Therefore, reputation is a great factor that keeps organizations honest and forces them to take appropriate actions rather than just make public statements. Employees and consumers are all in the game.

Before, brands were considered intangible concepts. Accounting had something to do with this conception by acknowledging goodwill as an excess over the book value that a company is willing to pay for the other. The value of the brand is that excess.

Before, brand reputation was considered eternal or intangible concepts. Records had something to do with this conception by acknowledging goodwill as and excess over the value of book that a company is willing to pay for the other. The value of the book is the defined excess.

Another shift in trend is the coming of the organizations to embrace themselves as brands. For example, choosing a university to attend or an organization to affiliate always comes down to those acknowledgeable and recognizable. Branding has been made complicated by differences in geographic and cultural interpretations which is called globalization.

Differences in cultural interpretations and geographic locations have further complicated branding due to the current globalization. Recognizing that someone went school to a certain university, or is affiliated with specific brands bears all kinds racial and classification related data and information. Various organizations chose to embrace themselves as brands making it another case. As an instance, if a person is easily recognize or acknowledge from where he attends college, or from what organization does belong.

Corporate financiers and lenders are acknowledging that a powerful brand can eventually be monetized in the end. For instance, Facebook, YouTube, Friendster and Myspace are companies with extraordinarily strong brands but whose profit streams are now diminished or non-existent. Latest business trends have confirmed that brands by themselves are of growing importance.

Even the government has begun to insist increased partially sustainable practices and accountability as a result of advocacy online and activist groups who have now found public viewers through internet. Until recently, buyers or consumers have been given broader access to information regarding their service providers and product manufacturers, making them better informed to decide where and how theyll use their money.

The greater brands are organically grown and focus on internal relationship building, allowing teamwork to grow and the building passion to carry on the organizations objectives and mission. Actually, the ever increasing popularity of the internet is still the main medium for the following changes in brand reputation.

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