So you have an online business set up and it’s doing well. Do you ever think of its reputation? Do you pay attention to the comments or articles posted about it? If you don’t, it’s fine time you should.
It is never a good idea for your business’s image to be associated with any kind of bad publicity or press. Bad publicity or press is often caused by a dissatisfied customer or employee or even a competitor. It is so easy today to post a negative comment on a site’s “customer review” page, or “tweet” a recent bad experience with a company. You can easily protect your image from these bad posts.
If you own or operate an online business, you probably know, or at least have heard about Service Engine Optimization, or SEO. SEO is what helps get your business name out there on the Web. One way to do this is to post content on your site, such as a blog or press release. Search engines will then pull keywords from the content you posted and it will then appear in search engine results.
Blogging and Service Engine Optimization (SEO) go hand in hand. The blogs you create will show up in search engine results when a user types in a keyword associated with your blog. Obviously, the more blogging you do, the more your business name and image will appear in search engines.
Inserting a META tag code in your blog will also help improve SEO. A META tag is a code that is embedded within the text of your blog. This can be done using whatever blog editor you use. The META tag is a one line or sentence description on the content of your blog. Search engines will be able to pick up the tag which will appear in top search results.
Think of how many people surf the Web each day, all over the world. Any user who types in a keyword into a search engine that is associated or appears in your blog, the blog along with your business name will be seen by the user. This obviously has its positive and negative affects. More users will visit your site if it becomes more well known, however any negative press will appear is well. This is why protecting your online reputation is so important.
Blogging on a regular basis, either once per week or every day, will also keep those negative posts away. Think about it. The more posts that appear in search engine results, the more it will push any unwanted content down. It can push those comments down up to ten pages, keeping any negative press out of the top search results, thus protecting your reputation.
There are techniques and strategies out there that will help improve your online reputation. More and more techniques will most likely be discovered as time goes on. The demand for online reputation repair services will most likely increase as the Web rapidly grows with more online businesses and entrepreneurships.
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