Google bought Adwords around 2003, and since then literally millions of people have used Adwords, but most fell flat on their faces and walked away. People tend to make campaign killing mistakes because they didn’t properly prepare for what they were about to do. The rest of this article talks about three Adwords mistakes that can cost you dearly if you don’t know about them.
The first mistake is a huge one that very many people commit, it’s called not doing either any market research or doing it badly. You’ll be in a position to extract the greatest amount of profits when you understand your target market as much as you can. Sometimes newer marketers don’t know how to do market research, or where to do it, and that’s why you need to learn if you’re not sure. Part of doing this research involves sound keyword research, and that of course is tremendously important, too. Not all keywords are desirable for any PPC campaign, and that is why you need to take very good care with this research. Another component related to your keyword selection concerns what your competitors are using in their campaigns. While all of that seems like a major pain, actually it’s not hard to do; and it really is worth it in the end. You can actually gain a lot of information from using Google. If you study the websites for your competition, you can usually see what they may be focusing on with their Adwords campaigns. Use the keyword app with your Adwords account, and then simply input your competitor’s site URL and you’ll get a lot of information back from that. There are many ways to research your competition, so the more effort you put in this area the better results you will get from your campaigns.
You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. So you see the obvious point, that is an expensive piece of PPC real estate to pay for so many worthless clicks. Try to arrange it so you’re lower in the pecking order, and we’ve found that the three or four spots can be sweet. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. What you simply have to do is make your keyword bids force them to put you in that area.
It’s a mistake to ignore your landing page and focus only on the ad. Your ads and your landing or site pages must be related/relevant to your PPC ads and keywords. There are still people, presumably, that drop the ball a bit in this department. After all is said and done, if things are not right, then you can count on your click throughs leaving your site.
No matter whose PPC platform you’re using, you can save money and make more of it by leveraging the filtering power of negative keywords. Let’s face it, you would never want any of your AdWords campaigns to bomb or prove to be a loss. Failing to use them will ultimately lower your CTR, and your CPC will increase. You can effectively save money while making more by having the biggest list of negatives you can create. Negative keywords act like a filter, so what that means is more highly targeted traffic. It’s really easy to use Adwords, and you’ll see a link that asks you if you want to add negative keywords to your campaigns. What happens is your ad will not display when any of your negatives are included in a search term. Your raw keyword lists will very likely contain many possible negative keywords. There really is almost no end to the list of negatives you can find, you merely need to keep an eye out for them.
It’s also crtical to do keyword tracking, but Google’s interface can give you a lot of data on that. It is crtical to your ultimate success to know which words are doing well and which ones you can flush. You do want to make as much profit as possible, so that is why you must track your keywords and only stay with those that are performing well.
All in all, from the above article we understand that avoiding such common mistakes isn’t that difficult if you know where you’re going. Book learning is very important, but after that it’s a matter of getting your experience with real campaigns. Everyone starts at the same place with Adwords, and that is at the very beginning.
Look here to discover more about SSearch Engine Optimisation Melbourne! Australian Search Engine Optimization firms know how to successfully target overseas, but the best is to be found right at home in the traditional Aussie culture! Learn how to get a SEO quote today!!