Discipline and vigilance is required in preserving your positive brand image. This not only helps you attract more customers, but it also convinces your current customers to stay with you. In fact, most companies spend on a lot of advertisements online and offline to keep building their brand with their consumers. Ideally, you’d want to be constantly in their face so they remember you when they have the need of your kind of product or service.
A good brand is a consistent brand. Great products and services are constantly in the public eye. You can’t please everyone though. In fact, you will always have detractors. Apple is a well-loved brand, but they cannot please the whole world. There will always be a Linux or a Windows guy. Some will keep their mouths shut about how much they don’t like Apple.. while others will seize any opportunity to write defamation slander about it.
Defamation is basically an act carried out by a person intending to malign another party’s reputation. Libel, on the other hand, is defamation via audio, print, video, and just about any format that will be released to a wide audience. Offline, you’re talking about radio, print, and television. Online, it can be in the form of Facebook, Twitter, and Youtube.
A huge part of defamation of character is due to cutthroat competition where companies malign each other in attempt to steal clients from each other. Slander libel campaigns can really shake a customer’s confidence in the target products or services. However, competitors are not the only ones guilty of this. Employees that have a bone to pick as well as unhappy clients will happily air out all the firm’s dirty laundry.
When doing their business online, most folks are afraid of phishing, identity theft, and virus attacks but most don’t even blink twice when it comes to ignoring negative PR about their firm. Everyone is entitled to have their own say about what you are offering up for sale, but it should not end there. If they have the right to say stuff about your product or service, you have the right to practice brand protection.
Suing the person accountable for the defamation of character is a great idea if it is not done online. For one thing, by the time that you’ve gotten that person to take down the content, you will have to deal with all the copies all over the Internet. It’s so easy to share content nowadays this happens.. this is why brand protection is best done when it’s early.
Why don’t you hire experts that specialize in brand protection repair services instead? Popularity breeds contempt. Getting someone who can push all the negative content down for your keywords in search engines will go a long way in protecting your profits.
Call Wag the Dog Marketing at (800) 825-9500 to vanquish scam complaints with 3 easy steps. Wag the Dog Marketing scam complaint removal works superbly.