Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.
Whether you own a web site or blog, making the most of your traffic by building a list, is the best strategy you can deploy. But building a list is only the first step in improving the conversion process. If you are unable to convert traffic to paying customers immediately, the next tool in your arsenal is the list. Collect names and emails through newsletters, free downloads, and other offers. Learn to utilize that list properly and you can improve your conversion rates significantly.
The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.
The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.
The third way that you can use a list to improve conversion is through list growth. As your list grows, your total conversions increase as well. Ten percent of a hundred is a lot less appealing than ten percent of a thousand. Focus on building your list with the help of your list members. If you have something valuable to offer, encourage them to share with others who may benefit. This list growth serves you over time.
The last methods for improving conversions is constant communication. If your customers are not in the buying mood, staying in touch puts you at the top of their decision tree when considering a purchase. Your best bet is to develop a communication vehicle that doesn’t over or under communicate. As always, proper process should be followed for opt outs. Regardless, don’t email and stop unless someone opts out.
If you’re not that far down the path of building a list, I advise you to start today. Using this list effectively will improve conversions significantly, generating a nice income stream over the long term. Be sure to utilize your list properly to be effective.
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