Facebook Launches Ads In Marketplace

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Facebook

Ads In Marketplace

</div> </div> <p>“Advertising across our platforms enables you to reach your target audience wherever they’re spending time, giving you more opportunities to connect with people likely to be interested in your offerings,” said Facebook <a href="https://www.facebook.com/business/news/reach-people-where-theyre-already-shopping-with-ads-in-marketplace" target="_blank" data-ga-track="ExternalLink:https://www.facebook.com/business/news/reach-people-where-theyre-already-shopping-with-ads-in-marketplace" rel="nofollow">in its announcement</a>. “Businesses are already seeing results using ads in Marketplace.&quot;</p> <p> </p> <p>For example, accessories company Thread Wallets generated over 300 purchases and increased a year-over-year return on ad spend by 41% after Marketplace was added as a placement for conversion campaigns. And women’s lifestyle box company FabFitFun saw a subscription increase with Marketplace ads with a 2.2x return on ad spend.</p> <p>According to <a href="https://techcrunch.com/2018/06/06/facebook-marketplace-ads/" target="_blank" data-ga-track="ExternalLink:https://techcrunch.com/2018/06/06/facebook-marketplace-ads/" rel="nofollow">TechCrunch</a>, the Marketplace ads will be automatically optimized for clicks. This means that Facebook will show the Marketplace ads to demographics that are similar to the ones that click on it. And the ad campaign will be paused once the item is marked as sold.</p>

<p>It’s worth mentioning that Facebook will not allow users to boost listings for political products such as President Trump t-shirts or campaign buttons. The political advertisement verification program appears to be reserved for ads linked to Pages and individual accounts as of now.</p> <p>In the next few weeks, all advertisers targeting audiences in the U.S., Canada, Australia and New Zealand can run ads in Marketplace using the traffic, conversions, video views, product catalog and reach objectives. This service can be especially useful if you want to sell items at higher prices such as cars and electronics.</p>” readability=”49.3157149599″>

Marketplace was introduced by Facebook in 2016 as a way for users to buy and sell locally. Facebook has announced that businesses can now place ads in the Marketplace in order to reach people where they shop.

The ads from businesses will appear side-by-side with other products and services in Marketplace. When businesses select Automatic Placements for their ads, they will also be able to select Marketplace alongside the News Feed, Instagram, Messenger and the Audience Network. And the Marketplace ads would also show up as sponsored posts in the News Feed.

Facebook

Ads In Marketplace

“Advertising across our platforms enables you to reach your target audience wherever they’re spending time, giving you more opportunities to connect with people likely to be interested in your offerings,” said Facebook in its announcement. “Businesses are already seeing results using ads in Marketplace.”

For example, accessories company Thread Wallets generated over 300 purchases and increased a year-over-year return on ad spend by 41% after Marketplace was added as a placement for conversion campaigns. And women’s lifestyle box company FabFitFun saw a subscription increase with Marketplace ads with a 2.2x return on ad spend.

According to TechCrunch, the Marketplace ads will be automatically optimized for clicks. This means that Facebook will show the Marketplace ads to demographics that are similar to the ones that click on it. And the ad campaign will be paused once the item is marked as sold.

It’s worth mentioning that Facebook will not allow users to boost listings for political products such as President Trump t-shirts or campaign buttons. The political advertisement verification program appears to be reserved for ads linked to Pages and individual accounts as of now.

In the next few weeks, all advertisers targeting audiences in the U.S., Canada, Australia and New Zealand can run ads in Marketplace using the traffic, conversions, video views, product catalog and reach objectives. This service can be especially useful if you want to sell items at higher prices such as cars and electronics.

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