To be successful with affiliate programs long-term, it is essential that you have your own website. With Content Management Systems (CMS) such as Joomla! and WordPress, anyone can create a website with very little effort. With that in mind, one of the most essential steps which any affiliate marketer can pursue, is creating a website as the foundation to promoting their offers. In this article, I will explain just how to get the most out of your website.
1. Keep Things Uncomplicated
Websites are great because you can fit a lot of information on each page. However, for purposes of affiliate programs, too much information is a detriment. It is easy to understand that if an individual is really excited about an offer, they might want to convey all of the features on an offer on their website’s home page. However, you must realize that your reader does not yet share your enthusiasm. Therefore, your initial job is to get them excited about your offer. You will do this by succinctly telling them exactly how your offers will directly benefit them. In other words, take the focus off of the offer itself, and put it squarely on the reader.
2. Keep Your Website Clean
Just remember that when it comes to your website, you can add all of the pages that you want. Therefore, there is no need to try and fit everything on one page. Rather than using one page to promote three different offers, give each offer its own page. If you wish to refer to another related offer, simply add a link. If you are worried about blank space, fill it with a related image or video. The more simple you keep your page, the more appealing it will be to your visitors.
3. Go Viral By Adding Email Buttons
One of the most powerful forms of marketing is what is known as viral marketing. Viral marketing is akin to “word of mouth” marketing, however, it takes place on the internet. It occurs when your webpage is constantly forwarded to multiple people. The only problem is that it is difficult to do this if you do not provide an “Email To a Friend” option on your website. I know for a fact that both Joomla! and WordPress provide this option. You just have to select it. Therefore, if you create a product review for an affiliate product which you are promoting, make sure that your product review page is equipped with an “Email To a Friend” button.
4. Give Then A “Call To Action”
This is essentially where we tell our reader to “Click Here” or “Read More” in order to steer them in the direction which we intend them to take. Furthermore, it allows us to keep our website clean and less cluttered.
5. Make Sure That Your Website Has a Blog
The key to your website’s blog is that it is updated regularly. Utilize your blog to allow your visitors to get to know you. Furthermore, give them information which is valuable to your niche market. Such steps will enable you to gain the trust of your visitors, while also establishing a growing readership. Over time, your readers will feel as though they know you. This is important as people tend to prefer to buy from those who they know. Furthermore, the search engines value frequently updated content, and tend to rank websites which update their content frequently more prominently.
Of course, the end goal is to get show your niche market that the products or services which you promote via your affiliate programs can solve a problem for them. How you structure your website will determine whether or not you are able to adequately convey this very important message to your visitors.
Make the best of Affiliate Programs by branding yourself and your business with social media. Take it a step further by joining an Affiliate Network and promoting products relevant to your target. Taking these steps will put you in the driver’s seat in your target market