Just what are backlinks and why are they so important in your quest to reach page one of Google searches related to your business keywords? This is the second article in the Website SEO Austin series, and it focuses backlinks, what they are and how to achieve high-quality backlinks to your site.
So what is a backlink? It’s nothing more than a one-way link from one site to another. Backlinks are different from “reciprocal” links in that reciprocal links are when two sites have agreed to link to one another. In the world of search optimization, backlinks — when done correctly — are by far the most important aspect of off-site Austin website SEO. And they are critical in achieving high search results for your terms.
Alright, so backlinks are a good thing. Now, how do you go about getting them? First, it’s important to know that all backlinks are not the same. Google’s system of page rankings for sites — named after co-founder Larry Page — gives higher credibility, or Page Rank, to sites that are older, have lots of content and are very credible. It is best to get backlinks from sites with a very high page rank, but it is not always possible to do so.
One great way to achieve backlinks for Austin website SEO is through a concept called “article marketing”. Sites such as ezine articles and others are a way for authors to create relevant articles about their products, services or industry and have other sites republish the articles with backlinks to the author’s site. This is a great way to achieve backlinks.
This is a great way to achieve backlinks. The only drawback is the large amount of time required to create and submit articles to the many different article directories. For website SEO Austin, we have formulated ways to quickly and easily build many backlinks using article marketing.
There are actually many ways to generate backlinks for your site that will give you the SEO strength you need. A few include video marketing on youtube with backlinks to your site, using social media sites like Facebook and Twitter and manually commenting on related blogs with links back to your site. And of course, there are things you’ll want to stay away from — like sites that can actually damage you with a backlink. We’ll be covering these and other ideas around backlink strategies in upcoming Website SEO Austin articles.
Want to find out more about website seo Austin, then visit James Tassle’s site on how to choose the best Austin SEO for your needs.