Tag: SEO

The most fundamental test technique for confirming the success of one’s landing pages is call A-B split testing. The title originates from the fact that you have two variations of the landing page (A & B) that your traffic is randomly break up between. Based on the conversion rates of each page, you can determine what works best for the offer you are trying to push.

Parallel running of each page and randomly assigning the visitors is critical to this method of testing. If the pages aren’t run at the same time then it would be a sequential test and factors such as the time of day or the time of year could skew the results leading you in the wrong direction.

In split testing, version A is normally your original content, or control page. Version B is a slightly modified version which will test various features from the offer page. It is vital that only one modification is made to the original version for version B. If you add more than one variable to the check, there will be no way to know which change caused the results to differ. This is classic scientific methodology for testing.

It is possible to have more than one variation in your landing page to test, but then you are running an A-B-C check where A is the control page and B and C have one change. Split tests rarely have more than 10 different versions because the data analysis can get too burdensome. If you need to test that many variations of your original to find a recipe for good results, then perhaps you need to rethink your original page.

The disadvantages of A-B split testing are the limited number of versions you can test, the data collection can be burdensome, and you can not consider variable interactions. Regardless, successful internet marketing begins with proper testing and A-B split testing can be the cornerstone of your testing efforts that bring you internet marketing good results.

A-B Split testing has many advantages including ease of test design, ease of implementation, and ease of analysis. Because landing pages are your doorway to good results it is critical that they have the proper call to action and send the message that makes them convert into sales. Without this, your internet marketing efforts will not produce enough return on your investment.

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With a wide assortment of lucrative applications, creating an Organic Search Engine Optimization strategy for a web-based company (or ‘e-company). The word ‘organic’ within the context of internet search engine optimization (SEO) means having a websurfer on an online search engine receive ‘real’ results. Compare the ‘real’ SEO results to a common search engine annoyance where websurfers are suffused with random solicitation and annoying ads.

With organic SEO results set up for your business, the benefits are easy to comprehend. Instead of only seeing one’s e-business show up in unwanted advertising results where customers are less likely to actively pursue the services of your e-business, your e-business will be regulated to show up strictly in the results of interested customers. For instance, if you have a e-business that centers on the delivery of flowers and other special-occasion gifts then only deliberate online queries for terms (like “flowers”, “mother’s day gifts”, “birthdays”, etc.) will bring internet customers to your e-business site.

Another added benefit that comes from legitimate SEO results is the power of legitimacy. The internet has been around for over a decade now, and is the primary source for purchase with a lot of younger customers. Hence, they have become familiarized with a lot of the ‘traps’, so to speak, that are involved with internet-based retail. It is painfully apparent to savvy internet customers which SEO results are simply dressed-up advertisements, and it is easy for these savvy customers to completely write off ever doing business with such an e-business as a consequence of the perceived lack in legitimacy.

No seasoned e-shopper wants to do business with an e-company that associates itself with the dreaded ‘spam’ tactics, in general. From the unwelcome emails that are generated by unscrupulous e-vendors (which largely have been regulated to most people’s spam-filter folder to take it out of daily-viewing) it’s plain to see that ‘spam’ tactics has itself become a black-eye on the power of the internet’s ability to successfully sell to customers. Out of that truth comes the need for internet advertising to start treating the e-customer as more than a receptacle for random solicitation.

As such, it stands to reason that the argument against using true SEO tactics for your e-business is counter-intuitive for successful retail selling online. The biggest worry for some e-businesses is that they will limit exposure to potential customers by only using specifically-targeted SEO tactics for online advertising, rather than the ‘spam’ tactics which would arguably gives more customers a chance to click on a target website. One has to decide whether taking the risk of losing future business (via savvy e-shopper’s well-documented distaste for spam and invasive advertising) is worth the perceived extra exposure.

That said, it’s always helpful to do research before committing to one advertising tactic or another. If you as an e-retailer were trying to create a new niche market, the usefulness of SEO tactics diminishes in comparison to retail in markets that are well-established. Depending on how legitimate you wish your business to look in the eyes of customers, or how much exposure of any kind you want for your business will determine which advertising tactic is right for your company.

Whether your company employs a random search engine or an organically-optimized strategy, it’s always helpful to research the possibilities with SEO and how it can affect your e-business. With the potential for creating new business and long-lasting customers, SEO strategies are slowly healing the damage done by ‘spam’ strategies in the internet’s past retail infancy to match the maturity of the savvy e-customers.

SEO Technicians offers Organic Search Engine Optimization for those individuals or companies that need help. View their SEO Packages or request a custom package that fits your needs.