Tag: SEO

Many firms in the Black Country are not taking advantage of SEO which I am finding odd. I know that SEO has an PR challenge. It seems straightforward and grandiose guarantees can be made, but to do it properly is really not so simple since there are a number of features to it.

The initial parts are straightforward and can be done quickly. If a web design firm is taken on to construct the site, they can do the first task which is to find the keywords that describe the website, the owner’s business and their more general industry sector. Then the keywords have to be inserted into the text of the pages and any graphics used, and then properly inserted into the HTML that isn’t seen by the user but is crucial to the page definition.

At this stage, caution must be given. The keywords should be put around the pages and put into to the most apposite page. If a firm offers general IT support services, the keywords such as ‘pc rebuild’ should be on the pages that explain the list of services and not in the home page, which ought to have broader words such as ‘ICT’. Geographical keywords can also be employed on the home page for instance since our IT support may only function in a local area, so words such as ‘Black Country’ are more than acceptable as would country names of the areas where they operate.

But then the important job of SEO does not happen or show results speedily. The stages above will not make the search engines to give a website standing in the results pages. What is necessary for that is the lodging of the keywords and links to the site in areas around the web that will be found by the search engine ‘spiders’ as they scour sites looking for content. This is done by creating loads of articles, blogs, press releases and other pieces that can be loaded on blog sites, article banks and other places that contain such content. There have to be hundreds of links, all related to the linked pages and properly produced using proper grammar and sensible to the human eye. The contents then have to be re-done in such a way that there may be hundreds of copies of it, but they must each be unique in themselves. This means that the base piece must be processed so that the broadcast software can generate many different versions to post.

Once in place, the search engines will gradually find them, link back to the supported site and build a profile of significance so that they can match their users to the pages on the basis of their search guidelines. But this is a time consuming process and why it has to be comprehended that SEO is a gradual procedure as it requires time for the links to be discovered and included in the profile.

Our IT support firm might not see themselves at the heights of the results pages for a couple of months but given time they will pull their way up the table and somebody else in a market that has loads of competition will also have to be patient. However, since by this time they must be paying their SEO consultants by results anyway, so they can afford to be tolerant.

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Businesses related to the Internet have not stopped evolving. In the early days of the Internet (and it has only been around for approximately fifteen years), there was much more specialization in the area of web site design. Basically, there were graphic designers; web site promoters or marketers and the database specialists. These days, these fields of expertise have blurred and most people who operate on the Internet will take on all three jobs.

This is partly because the systems that are accessible to the DIY builders of web sites are so much more effective and because SEO (search engine optimization) techniques are more generally understood. Some of the most impressive web site creation software will not only counsel you on SEO techniques as you are building your web site, but it will also let you write in several languages, without you even having to be aware of the fact that you are writing in PHP or ASP instead of HTML (which is the language that most web sites are written in).

This ease of web site creation and SEO permits owners of micro businesses to focus more on sales than learning programming languages and it also allows professional web site builders to build high-quality web sites more quickly therefore more economically.

I think that it is preferable to spend, say $250, on good web site construction software than it is to pay someone $250 for a good web site. Web sites have to have maintenance and they have to be altered and up-dated to keep them looking fresh and dynamic. You cannot keep going back to the programmers every week for tiny $5 up-dates. They will not be amused unless they work for you in-house, in which case you would probably not be reading this article.

You have to be able to make these modifications yourself and you will want to make them quickly, so you might as well get good HTML editing software in the first place. If you do that, then you may as well build your own web site as well.

When you are planning your first website, try not to over complicate things. The best HTML editors have a range of templates for you to choose from. Pick one of these and just modify the colours, if you want to. The HTML editor that I use has about a hundred built in templates and they are all entirely modifiable by several clicks of the mouse.

Your web site should be pleasant on the eye, of course, but it should not take more than a number of seconds to load. You may have 32 MBps, but most of the world is still down around the 256 kbps mark. Bear that in mind when you are adding lavish graphics, music or video links. People will not wait more than a few seconds for your site to load, especially if it starts playing your favourite music at them as well.

So, when you are building your web site, remember the goal of the web site. Be clear on that and stay focused. You do not need bells, whistles, music, video and Flash graphics, if you are trying to sell cheap nylons, but you may have to have them if you are trying to advertise your expertise as a web site designer.

Do not have any diversions from your main objective. For example, on my first web site, I thought it would be good to keep people amused while they were thinking of buying, so I put sudoku, hangman, crosswords and the like there. People played the games and then clicked through to the sudoku website to play more games. Sales plummeted. Keep your hard-earned visitors on your web site by not giving them any links to click away on except Google Adsense, for which you will get paid anyway.

Owen Jones, the author of this article writes on quite a few subjects, but is at present concerned with Web Based Marketing. If you would like to know more or check out some great deals, please go to our website at The Best Sales And Marketing Strategy.