Tag: law

Online Reputation Management, or ORM is something all online businesses should think of today. ORM has increasingly become vital to the success and healthy reputation of online businesses. Here are some things you can do to help improve your online reputation.

Most business owners or operators don’t think twice at how their site is searched, which is a problem. Since the wave of the Internet hit us, the way we perform Internet searches and use online media and social networking has changed how we look at businesses. With the rapid spread of communication and data, Internet searches have affected online businesses negatively.

ORM began when many online businesses were negatively affected by poor feedback or press. The demand for a change in how sites were searched and managed became necessary. Today, online marketing and branding and PR activity has shifted and helped promote positive images and reputations for businesses. Some of these PR techniques include taking advantage of social media and maximizing SEO.

Marketing and brand managers and PR representatives devised several ways to help improve online reputations and at the same time, maximize SEO. Some of their strategies and techniques encouraged online businesses to take the plunge and get involved with social media and networking. Social media and networking has done wonders for our communication and social interaction. Why can’t businesses get on board as well?

Blogging and Facebook pages and profiles have not only changed the way we search and use the Internet, but have grown from only being associated with younger generations into a global, professional network. More businesses today have Facebook pages. They can connect with other organizations or partners, and can generate new contacts or potential customers or clients. The more your business appears on Facebook, the better your reputation.

Blogging on a regular basis will not only make you more credible, it will also help you attract new readers and potential customers or clients. Now who wouldn’t want that? Blogging also pushes out any negative press that might be showing up in SERP when a user logs on and searches the Internet. The more positive and interesting content you can post, the more will show up in SERP, and over time, the negative posts will be pushed down a number of pages, out of the top search results.

Facebook pages are a good thing to get on board with because not only can you post your blogs from your site ON your Facebook page, it will also open your world up to billions of other organizations and potential new clients. By using the Facebook window, other organizations, readers, and affiliate groups will be able to see what’s going on in your business. You can see how this giant networking web can help your online reputation.

The more content you post on your site or about your business as a whole, the more information will populate in search results. This will also help to keep the bad press or media off the top results. Posting positive and effective content will only increase your online reputation and image.

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If you don’t know your way around the ecommerce world, this might be the best time to really understand it. Medium-sized companies benefit a lot from the web, because it’s a cheap way to get more customers. Headhunters and HR departments also love the web, because it’s a godsend since it’s a great way to check on their applicants.

But while there are a lot of advantages, there is a part of the Internet that we see everyday, but don’t see it for what it truly is. Malicious damaging feedback and content created by individuals who basically don’t know any better. It might be damaging for a business or just about any individuals reputation online if it isn’t properly corrected or handled.

Defamation slander against yourself or your organization can be fixed through a variety of methods. First, you can disregard this unfavorable articles and posts. Doing it this way, you will end up hoping that it’ll ultimately go down the search results and disappear forever. The reality of the situation is that some individuals purposely post controversial slander and libel content to bait people and get links.

One more option to fix the harm done is by way of dragging the person responsible to court. Keep in mind that selecting this option can hurt your wallet and possibly even waste your time. The courts might decide in your favor the money may be better spent on reputation rehabilitation instead. Like it or not, even if you win the case, you may not be able to win over your old customers when they’ve been brainwashed by the press. ? Even if going to court might be a great way to manage online reputation, it is not a solution for everyone.

What about the third option? Here, you fix your reputation online through search engine tricks and tools. Mainly, it is done by pushing negative content and malicious posts way down the search engine results, 5 pages and beyond at the most. This option is best applied through the aid of professionals and experts who generate positive posts and reviews in your favor and position them in the topmost ranks of search engine results. This way, all the indiscriminate posts and content will be pushed be down to a place where they cannot be found–making them useless and unable to do any further damage.

It is by far the best one among the three options mentioned as it effectively applies search engine reputation management. There are many online teams who will promise this, but only a few are truly experts. This is why you should make sure that you are getting someone with a proven track record in slander and libel reputation repair services before signing the contract.

Do you feel like you’re a victim of slander and libel? Relax.. it’s not a sign that you should close shop. Reputation management online techniques can definitely turn things around if you do it well and you do it fast enough.

People typically have the best of intentions for their companies or personal brands. Engaging in brand protection will help them ensure just that. The truth is that you can play a slander and libel victim or you can do something about it. Look at it in a good way and getting the best of the best for your brand.

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