7 Things You Should Know Before Making a Major Career Decision

A friend of mine recently announced that his employer was closing the facility where he currently worked and moving its function to a larger facility about 600 miles away.

They gave him a choice: 1) relocate or 2) work remotely from home without relocating. Last I heard, he’d decided to relocate. His logic was as follows:

  1. As is typical in this sort of announcement, some of the coworkers at his facility were laid of rather than given a choice.
  2. The stated reason behind the relocation was to increase the amount of contact between employees in hopes of creating a more collaborative culture.
  3. Working from home would place him out of the collaborative loop and thus make him more likely to be laid off in the future.

While I understand his logic, I’m not sure he’s made the right decision.

Based upon what I’ve seen and experienced in the corporate world, there are seven essential truths to consider before making any major career decision.

1. There is no such thing as job security.

Millions of people have pursued their careers under the assumption that if they do the job required of them–and do it well–t they’ll remained employed and even get regular, reasonably-sized raises. And millions of people, having made huge sacrifices for their employers, have gotten fired anyway.

2. Always have options in your back pocket.

In my most recent book, Business Without the Bullsh*t, I recommend always having at least three different job opportunities under development, as well as a written plan for what you’d do, and who you’ll call, should you lose your job or decide to leave. If you’ve got options, your employer can’t bully. You make decisions based on opportunity not fear.

3. Know your true value to your company.

All companies, large or small, want to compensate you as little as possible while getting you to create (for them) as much value as possible. By contrast, it’s in your interest to get your compensation as close as possible to the value you’re creating, allowing for a fair profit to your employer. Essential question: how much would it cost to replace you?

4. Bad managers love management fads.

Thirty years ago, it was Total Quality Management; twenty years ago, it was Reengineering; ten years ago, it was Disruptive Innovation; today it’s the Collaborative Office. Popular management panaceas, at best, serve as corporate productivity taxes.  Worst case, they actively drive companies out of business. Be forewarned.

5. Do the numbers before you decide.

Consider the hidden costs before making any career decision. In my friend’s case, working from home eliminates commute time. Adding, say, an hour commute (both ways) to a 50-hour work week is the equivalent to a 20 percent pay cut! Similarly, relocating away from extended family could mean increased child-care costs. Always do the math!

6. Never make a career decision out of fear.

Fear is a useful emotion for making short-term decisions like “Should I try to pet that strange dog?” Fear is worse than useless, how, when making long-term decisions like “Where should I work?” or “What should I do for a living?” Making career decisions out of fear tends to land people in jobs that they hate and miss opportunities for jobs they’d truly enjoy.

7. The true measure of success is happiness.

As I’ve pointed out previously, it’s better to be happy and poor than miserable and rich. Of course, it’s easier to be happy when you don’t need to worry about money but past a certain point, it’s harder to achieve more happiness than more money. With this in mind, most people are happier when they work for home

Tech

6 Rules You Must Know for Using SEO and SEM to Grow Your Business

If you’re managing a business, you know how important a web and mobile presence is. Whether you’re selling tacos, tiaras, or terabytes, customers need to be able to find you.

You’ve probably dipped your toe into the complex world of organic or “free” search, also known as Search Engine Optimization (SEO), and paid search, also known as Search Engine Marketing (SEM). But what do you really need to know about SEO and SEM?

I spoke with SEO/SEM expert Andrew Shelton, founder of the digital marketing agency Martec360, who gave me six rules that you need to pay attention to right now if you want to increase your sales through search:

1. Mobile is king

Need evidence of the importance of mobile? Some 96% of smartphone owners use their device to get things done. About 70% of smartphone owners use their phone to research a product before purchasing it in a store. Half of all web traffic comes from smartphones and tablets.

Furthermore, Google has begun to make its search index “mobile-first.” That means that Google will primarily index mobile content and use that to decide how to rank its results.

2. Paid search pays off on mobile

On mobile, paid search (SEM) is increasingly paying off. Shelton says he used to tell his clients to focus on free search (SEO) but with users putting mobile first, the continuum has changed.

“The greatest return on investment is email,” Shelton says, “because you have those customers in house. But paid search is next.” He estimates that paid search spending went up by factors of 25% to 50% in 2016.

3. Have a solid content strategy

The old adage is the new adage: “Content is king.” You need high-quality content for your website if it’s going to compete in the free search business. You can’t go about that blindly.

Consider what customer problem you’re solving. What customer questions can you be answering?

Do you have a mechanism for customers to ask questions? There could be a wealth of ideas for blog posts, FAQs, and buyers’ guides right there.

4. Social media is worth your return on investment

Social media can be vexing for many businesses. You definitely have to perform a cost-benefit analysis on it. Spending six hours a day sending out tweets that don’t lead to conversions is going to be a losing proposition.

Treat social media as “an engagement with an ongoing conversation with your customers,” Shelton recommends. “It’s not just for selling.”

In fact, if your social media channels are too hard-sell, they’ll be counter productive. You have to create value. Tools like Hootsuite, Falcon.IO, and Curalate can help.

5. Manage your online reputation

According to Shopper Approved, an app that helps its clients collect online ratings and reviews, 88% of all consumers read online reviews to determine whether a local business is a good business.

All of those reviews are part of the SEO equation. They can help you, or they can hurt you. But an app like Shopper Approved can help push more positive reviews where you need them.

6. Measure and monitor your progress

The only way you’re going see your business grow exponentially through SEO, SEM, and social media is to measure what you’re doing. You have to know where you’re starting, set some benchmarks, and monitor your progress.

Install Google Analytics. There is a plethora of other e-commerce tools you can use for analysis. Data is your friend. Get used to swimming in it.

And if you need help, find a consulting firm that understands your customer and your goals.

Just remember, effective search is process. You won’t get it right the first time. But you’ll get better at it with everything you learn.

About the author:

Kim Folsom is the Founder of LIFT Development Enterprises–a not-for-profit, community development organization with a mission to help underserved, underrepresented small-business owners – and Co-Founder and CEO of Founders First Capital Partners, LLC, a small business growth accelerator and revenue based venture fund. Learn more about Kim and her company’s mission to help grow and fund 1000 underserved and underrepresented small businesses by 2026 via their Founders Business Growth Bootcamp program at www.foundersfirstcapitalpartners.com.

 

Tech