User patience, according to Internet experts, is like a time bomb. It fires up the moment someone attempts to download a particular page. This thereby indicates that website owners have a very limited time to persuade online visitors that they are on the right websites.
Speed is not only important in the perceived ease of usability of a particular website, but it also correlate in ranking high in several search engines. The connection lies in how web developers make use of Search Engine Optimization (SEO).
SEO is simply the process of improving a website’s visibility level by getting listed in the search engine’s topmost results. Generally, search engines are of two types: the paid ones and the organic. Majority of online businesses favor organic search engines. As a result, ranking on top of search engines results have become a very tough task.
But of course every challenge has a corresponding solution, right? Indeed, IT specialists have developed several ways that business organizations can choose from to meet their different marketing needs. Businesses are therefore expected to hire the service of SEO firms to do the following ways that have been proven effective in improving a webpage ranking:
1. Create unique, compelling and relevant keyword-rich content
2. Post the content on a well-designed webpage
3. Place multiple backlinks from credible and authoritative sites
4. Regularly update the content
Organic search engines use special software called spider to easily determine the words or phrases that are pertinent to a particular website. These key words and phrases will then be compiled for indexing.
In indexing, spiders also analyze how relevant HTML tags are. Businesses therefore have to use tags – in the form of HTML title, description and keyword – that are significant to the purpose of their website.
Of course, it does make sense to incorporate keywords in the content of the web page. Search engine spiders identify keywords not only on the basis of the frequency of their appearance but also on how they are used in a meaningful context.
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