Tag: communication

Mobile Communication Platform freedomone(TM) Now Offered Cloud-Based

Mobile Communication Platform freedomone(TM) Now Offered Cloud-Based
"With the integration of cloud computing into our offering, innovation marches forward at freedomone mobile, thanks to judicious investments," says Pierre Paul Samson, CTO of freedomone mobile. "We are continuing our commitment to provide a solid …
Read more on MarketWatch (press release)

Cloud Computing, Security, Big Data: 10 Enterprise Linux Adoption Drivers
According to the Linux Foundation, part of this growth is due to Linux's role in two of today's biggest IT trends: supporting the increasing level of “big data” and achieving productivity and security gains with virtualization and cloud computing.
Read more on eWeek

Tech Data Expands AIS Offering With VCE
Cloud computing, enabled by Vblock platforms, provides a more elastic and efficient utilization of an IT infrastructure, resulting in improved availability, performance and service levels. "VCE delivers a comprehensive converged infrastructure platform …
Read more on MarketWatch (press release)

FAQ:
Davos does data
It's not only too much to get one's head around, it overwhelms traditional database and analytics tools, giving rise to a new generation of cloud computing technologies: the Hadoop data framework, NoSQL databases, and big data analytics.
Read more on GigaOm

How You Can Use Experiential Marketing For Good

When using experiential marketing campaigns, your intention should be to attract your customer on various levels. The campaign should appeal not only to their auditory or visual senses, but to their logic and all the other senses as well. The purpose is to hone in on the consumer’s full reaction rather than on the reaction to the product in isolation.

When using experiential marketing campaigns, your intention should be to attract your customer on various levels. The campaign should appeal not only to their auditory or visual senses, but to their logic and all the other senses as well. The purpose is to hone in on the consumer’s full reaction rather than on the reaction to the product in isolation.

In traditional marketing campaigns the purpose was to sell the features and benefits of the item that was being marketed. When using experiential campaigns, you want to involve the customer and get a reaction that makes them feel emotions about the product. You also want them to become not only loyal to the brand, but to your company.

It is important that as a marketer you attempt to put yourself in the consumer’s position. Try to feel what they feel when they view your campaign. Consider what would be going through their minds and what their initial reaction to the media will be.

Try to attract and activate as many of the viewer’s senses while you are using the different marketing platforms. The first step is to have campaigns that will attract the customer on a visual level. Beyond that, it should be effective enough to have the consumer already planning the purchase of the product and how it will be used.

The requirement is to capture and retain their attention. The media has to be effective enough to hold that attention long enough for them to start feeling intense emotions. The campaign should be able to invoke this reaction every time the customer views whatever form of advertising media you utilize.

Bear in mind that the purpose of this type of experiential marketing is to encompass the consumer entirely. The emotions that your campaign stirs should make them feel that they will be purchasing a package which will become part of their life. This will ensure that they continue using your product.

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