Oracle Data Cloud, a Data-as-a-Service (DaaS) offering powered by Oracle ID Graph, is adding 200 new segments to its mix of audience categories. These new categories are, shall we say, quite eclectic — not necessarily by category type but by how those category types were created.
Tag: Audience
Eric Schmidt-Backed Startup Taykey Expands To Find The Perfect Audience For More Than Just Ads
After raising millions from Eric Schmidt months ago, Israeli-American startup Taykey has launched a product to help brands track their ideal audiences in real-time for more than just ads but product strategy, too.