All companies strive to create great brands. No one in their right minds will pay a lot of money for brands if its reputation is questionable. If a brand has been badmouthed to death like the Ford Pinto (1976), you cant sustain customers patronizing your products or services for long-term. You might as well just start over and instead of trying to rehabilitate it.
Company or brand value usually has to do with sales. If you are being bought out by a competitor or if someone is just trying to acquire, this is one of the main things that they look into. You get large companies buying out brands that are down in the dumps, too, like Hewlett-Packard purchasing Palm or when Tata Motors bought Land Rover and Jaguar because of the brand recall.
Nowadays, just being on the net can give you as much money or even more compared to just being a traditional brick and mortar business. While it’s easy for a global audience to contact you, your reputation online could be under constant attack by all sorts of gossip, damaging rumors, and damaging reviews.
You may select to ignore these. Apart from the fact that they basically can vanish as swiftly as they cropped up, these are probably not from people that are not influential enough that in can, in fact, damage the brand. Keep in mind, however, that it short bite-sized content that is tantamount to slander and libel from a ton of people can put all the hard work you put in your brand in jeopardy.
You could handle the situation through the legal system. File cases against the offending parties. Really think about this option, however, as it can damage your brand more than you realize. Sure, you might win the case but your brand may not be able to survive the war. You may win the little courtroom skirmish, but your profits can get absolutely obliterated while you’re doing it.
This is the main reason why corporations who have lots of stake make sure that they invest in brand protection. They employ experts who know how to manage online reputation like the back of their hand. Some firms will attempt to do this on their own, however they soon discover themselves in foreign waters and hire professionals to handle it anyway. What do these people do? They make sure to keep all the unfavorable content out of sight.
Handling online reputation means nipping it in the bud before it gets out of control. Search engine optimization strategies can easily overwhelm offensive web content and bring them five or ten pages down search results. Douse offensive defamation slander content with cold water before it does significant damage to your reputation.
What does online reputation management mean? It is really all about safeguarding you and your brand. The earliest time that you can detect and do something about the negative online content about your brand floating around the web, the better. Hire search engine optimization experts who are expert at manage online reputation repair services help you with reputation management.
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