A startup online travel site embarked on its search engine optimisation or SEO campaign. The owner is going into SEO only for the first time. Without knowledge on SEO concepts and strategies, he hired an SEO consultant.
After four months of embarking on the SEO campaign, with the SEO consultant providing direction and the company’s own employees doing the strategies, the website still did not produce any returns. It was not getting to the third page of Google even, and the actual booking was next to nothing even as metrics report a considerably huge number of visitors to the site. Pressing for results, the business owner went on to re-think his strategies and in the meantime, concluded the services of the SEO consultant.
SEO consultants may truly be experienced in search engine optimisation, but the fact cannot be argued that a single person alone cannot do the broad range of SEO campaign.
SEO is dynamic yet not complicated. It is simply designated to increment a website’s page rank on search engines so that customers looking for products or services which your website has to offer can locate you on the first page, first rank of the search results. Google, Yahoo, Bing get a billion visitors a day.
One thing that renders SEO dynamic is the fact that it utilises a variety of strategies that are ever-changing. New techniques are being developed particularly in the aspect of social media.
So why can’t an SEO consultant alone make SEO effort succeed? Because the entire range of SEO campaign necessitates an engaged team of writers, bloggers, link builders, and social media specialists. The proficiency of one person alone cannot make SEO successful especially when a website owner demands to rank in search engines soon, as in the case of the hotel booking company.
Solid SEO can be carried out by an SEO company, which has a full complement of proficient, trained, fast, and effective SEO team members consisting of writers, bloggers, link builders. SEO companies employ only those with experience in SEO strategies, thus saving the company’s valuable time and resources, and producing results not in months but days, even for very competitive keywords and key phrases.
SEO can indeed deliver leads, and real sales, in a shorter span of time than any other offline marketing strategies. For this to happen, SEO has to be done right. Otherwise, efforts and valuable resources will be utterly wasted.
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