With a wide assortment of lucrative applications, creating an Organic Search Engine Optimization strategy for a web-based company (or ‘e-company). The word ‘organic’ within the context of internet search engine optimization (SEO) means having a websurfer on an online search engine receive ‘real’ results. Compare the ‘real’ SEO results to a common search engine annoyance where websurfers are suffused with random solicitation and annoying ads.
With organic SEO results set up for your business, the benefits are easy to comprehend. Instead of only seeing one’s e-business show up in unwanted advertising results where customers are less likely to actively pursue the services of your e-business, your e-business will be regulated to show up strictly in the results of interested customers. For instance, if you have a e-business that centers on the delivery of flowers and other special-occasion gifts then only deliberate online queries for terms (like “flowers”, “mother’s day gifts”, “birthdays”, etc.) will bring internet customers to your e-business site.
Another added benefit that comes from legitimate SEO results is the power of legitimacy. The internet has been around for over a decade now, and is the primary source for purchase with a lot of younger customers. Hence, they have become familiarized with a lot of the ‘traps’, so to speak, that are involved with internet-based retail. It is painfully apparent to savvy internet customers which SEO results are simply dressed-up advertisements, and it is easy for these savvy customers to completely write off ever doing business with such an e-business as a consequence of the perceived lack in legitimacy.
No seasoned e-shopper wants to do business with an e-company that associates itself with the dreaded ‘spam’ tactics, in general. From the unwelcome emails that are generated by unscrupulous e-vendors (which largely have been regulated to most people’s spam-filter folder to take it out of daily-viewing) it’s plain to see that ‘spam’ tactics has itself become a black-eye on the power of the internet’s ability to successfully sell to customers. Out of that truth comes the need for internet advertising to start treating the e-customer as more than a receptacle for random solicitation.
As such, it stands to reason that the argument against using true SEO tactics for your e-business is counter-intuitive for successful retail selling online. The biggest worry for some e-businesses is that they will limit exposure to potential customers by only using specifically-targeted SEO tactics for online advertising, rather than the ‘spam’ tactics which would arguably gives more customers a chance to click on a target website. One has to decide whether taking the risk of losing future business (via savvy e-shopper’s well-documented distaste for spam and invasive advertising) is worth the perceived extra exposure.
That said, it’s always helpful to do research before committing to one advertising tactic or another. If you as an e-retailer were trying to create a new niche market, the usefulness of SEO tactics diminishes in comparison to retail in markets that are well-established. Depending on how legitimate you wish your business to look in the eyes of customers, or how much exposure of any kind you want for your business will determine which advertising tactic is right for your company.
Whether your company employs a random search engine or an organically-optimized strategy, it’s always helpful to research the possibilities with SEO and how it can affect your e-business. With the potential for creating new business and long-lasting customers, SEO strategies are slowly healing the damage done by ‘spam’ strategies in the internet’s past retail infancy to match the maturity of the savvy e-customers.
SEO Technicians offers Organic Search Engine Optimization for those individuals or companies that need help. View their SEO Packages or request a custom package that fits your needs.