Consumers like the idea of owning a mini refrigerator for all kinds of reasons. These might be practical, or somewhat frivolous. Not every situation calls for enough space to store a turkey anyway, though left-overs might be nice.
In a dorm, apartment or basement suite, enough for a carton of juice and yogurt might be ample. Students still eat at home a lot. Youth spend lots of time eating out, getting together with friends. They eat on the run. When your market is extremely young, just months old for example, a small nursery appliance may be ideal. Or, use it to ensure everything you want for baby is on hand when you visit mom and dad: perhaps they could set one up for you.
In an office setting, challenge staff to get healthy. Encourage them to eat light: salads, yogurt and whole grain bread. In order to really support them, provide a place to store these items. This might call for something bigger than the dorm fridge, with plenty of shelving. Another application is the basement TV room. Send sport fans off by themselves with food and beer. This way they contain their noise so that the rest of the household can read, sleep or do anything else undisturbed.
Hotels make for big customers in this area. Many boast mini bars in their rooms. To keep beer, wine and mixers fresh, a mini fridge makes all the difference. Some even keep somewhat bigger versions in rooms with hot plates and microwaves so that guests can be self-sufficient. It is really convenient when customers can store milk and other perishables in a suite or room for late night snacks.
As for novelty appliances, these can be very bright and quite specific. Often they are just the right size to hold just six cans of pop. They are usually covered in a company logo and quite small, but perfect for watching the play-offs with your buddies.
Certain clever models take the place of old-fashioned coolers. Bring a mini fridge in the car and keep picnic food fresh without ice. Portable and light, they are easy to carry around, are coated in plastic and made without CFCs.
Though promotional appliances may sport bright red or other attention-grabbing shades, generally you get three choices. Stainless steel is one. Black and white are the other two. Most of the time, co-ordinating with oven, toaster and other appliances is not a major consideration for consumers. They buy these to be portable, even temporary, to have on hand during times of transition or merely for fun.
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