I’ve spent the last few hours today visiting and reading the websites for businesses in a circle of 1 mile from where I sit to examine how many of them have some type of online advertising, either in the shape of ad-words or search engine optimisation and I have not seen any yet. This gratifies and upsets me.
It pleases me as, as someone offering an affordable SEO company, I gleefully look out upon a target rich environment. It upsets me as if I can only collaborate with a small number who regard their website as a crucial component of their business, there are a lot who are simply not going to reach prospective buyers, and may as well have not used their money on a website at all. And the cash may not have been well spent anyway because I have examined and it appears that if they have engaged a software consultancy to build their site and possibly host and maintain it for them, the sites aren’t even indexed with the search engines so the chances of somebody using keywords to find the site are to all intents and purposes, nil.
One of the most basic parts of search engine optimisation is to ensure that the website that is being promoted is catalogued with all the major search engines, and I would advise anyone, even if they are not getting expert search engine optimisation supporting and promoting their site, to make certain they do that. It is very easy and they ought to also ensure that their software consultancy creates a sitemap to feature in the registry so that the search engines can at least analyse the site and familiarise themselves with all pages and the associated keywords.
If we picture a firm’s website we can see it as grouping into 1 of 2 classes. Either it enhances a retail arm to the company in that it makes sales or can be informative for possible buyers to look at in advance to contacting the business with a view to doing business or registering an interest. The other type is 1 that is merely for informational or ‘read-only’ reasons and just offers a news service but is not a crucial dimension of the work of the firm.
If the business falls in any way outside the second class, then some type of online campaign is vital as from some of the sites that I have analysed today, there is nothing wrong with the company or the website but they come nowhere in regard to their local market which is found by the search engines by using some of the keywords used by the website. That is absurd and by employing an affordable SEO company to promote their site up the results pages they will be more likely to get business as a result of their website than they presently do. They do not even need to get me to do it, though obviously I’d be please if they did, but from the point of view of the local economy it would be preferable to maximise their website which is, all things considered, a business asset. For goodness sake use it!
It could be that they simply don’t know how and see it as an inefficient error if nobody goes to them via the internet. What I think they don’t understand is that nobody is going to find a site by coincidence, it must be pushed and search engine optimisation would be the way I would choose it gets done.
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