SEO, or search engine optimisation, is the process of improving the visibility of a website within search engine results. This is based upon phrases linked to a website’s content, product or services. Over the last ten years, SEO has become one of the most cost effective marketing means for business and organisations of all sizes. If you’re considering SEO there is more to it than just getting traffic to your site, read on to find out how.
More important than getting traffic to your website is getting good quality traffic to your website. But how do you know if your traffic is good quality or poor quality?
Essentially it is all to do with how best traffic is translating. You need to look at exactly what people are doing when they use your website? Do you have conversion goals? Do you need people to make a purchase whilst on your website? Look at the proportion of visitors who complete your goals and then note the conversion rate. This conversion rate determines the quality of your web traffic.
Don’t forget however, interaction of your visitors will depend on numerous features, from your site layout and design, to the services, content and products on offer. It’s imperative to check other criteria too to see whether your traffic is of a high quality. Check your bounce rates. A bounce rate is a percentage of web visitors who will land on a homepage and leave without clicking through to another page. The more visitors who engage with your site: the lower the bounce rate. Trying also analysing the time people are spending on your website, you can do this by making the most of Google Analytics free tools.
If you find that the traffic coming to your site through search engines as a result of the SEO work you have carried out is poor quality, then you should perhaps look both at the keyword choices you have made and the website itself to see if you can identify possible opportunities for improvement.
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