Many firms in the Black Country are not taking advantage of SEO which I am finding odd. I know that SEO has an PR challenge. It seems straightforward and grandiose guarantees can be made, but to do it properly is really not so simple since there are a number of features to it.
The initial parts are straightforward and can be done quickly. If a web design firm is taken on to construct the site, they can do the first task which is to find the keywords that describe the website, the owner’s business and their more general industry sector. Then the keywords have to be inserted into the text of the pages and any graphics used, and then properly inserted into the HTML that isn’t seen by the user but is crucial to the page definition.
At this stage, caution must be given. The keywords should be put around the pages and put into to the most apposite page. If a firm offers general IT support services, the keywords such as ‘pc rebuild’ should be on the pages that explain the list of services and not in the home page, which ought to have broader words such as ‘ICT’. Geographical keywords can also be employed on the home page for instance since our IT support may only function in a local area, so words such as ‘Black Country’ are more than acceptable as would country names of the areas where they operate.
But then the important job of SEO does not happen or show results speedily. The stages above will not make the search engines to give a website standing in the results pages. What is necessary for that is the lodging of the keywords and links to the site in areas around the web that will be found by the search engine ‘spiders’ as they scour sites looking for content. This is done by creating loads of articles, blogs, press releases and other pieces that can be loaded on blog sites, article banks and other places that contain such content. There have to be hundreds of links, all related to the linked pages and properly produced using proper grammar and sensible to the human eye. The contents then have to be re-done in such a way that there may be hundreds of copies of it, but they must each be unique in themselves. This means that the base piece must be processed so that the broadcast software can generate many different versions to post.
Once in place, the search engines will gradually find them, link back to the supported site and build a profile of significance so that they can match their users to the pages on the basis of their search guidelines. But this is a time consuming process and why it has to be comprehended that SEO is a gradual procedure as it requires time for the links to be discovered and included in the profile.
Our IT support firm might not see themselves at the heights of the results pages for a couple of months but given time they will pull their way up the table and somebody else in a market that has loads of competition will also have to be patient. However, since by this time they must be paying their SEO consultants by results anyway, so they can afford to be tolerant.
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