Are you looking for a fast and easy way to achieve top rankings for your website? Many people are in search of the quickest means to ranking well on search engines. Not to long ago I was working with a client on applying some SEO techniques. I started with a focus on on-page optimization and then migrated towards off page optimization in an effort to generated inbound links to their website.
Building your web site’s popularity is essential for improving your search engine rankings. Major search engines like Google apply an algorithm to define the value of your web site or web page. This in turn drives your search engine ranking for specific keywords. One way to think about the process of web site ranking is like a voting machine. The more votes you get the better your site ranks.
The very first thing to do is to evaluate a web site for the criteria that would make it easy to spider. Search engines spider need to access quality content to better classify each page on the web. After applying navigation that allows users to easily find content and search engine spiders to categorize content properly, its time to identify effective link building strategies.
A great way to build one way links is with directory submissions. The process is simple. All you need to do is to find directories related to your web site niche. There are many directories available and services that can submit your website automatically for review. We decided to use such a service to take the manual labor out of directory submission and target more than three hundred web sites.
In as little as forty eight hours of the website being submitted through an automated submission service, rankings for particular keywords were negatively impacted and significantly. We lost anywhere from ten to thirty spots on search engine rankings. One might be able to argue that the auto submission was not detectable and therefore could not have had this effect. I disagree as there were no other factors related to SEO that we were working on at the time.
During this time period, my team was not focused on any other type of link building effort. Because the impact on search engine rankings was so immediate and so detrimental, I can only conclude that it was directly caused by the directory submission activity. I suppose there really are no shortcuts to SEO success.
Is automatic directory submission a thing of the past? Is it to good to be true? If you based your opinion on my recent experience I would say yes. Using the auto submission process had a very negative impact on search engine rankings for the site I was working on. Even though I can’t verify the impact of all services I assume that you should think twice before assuming that a submission service is going to save you time or give you better results.
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