It is commonly known that the process of SEO for your website and online business that you most likely find that there are plenty of techniques and ways that popular search engine will decide as undesirable and many sites not only lose a good ranking but some unfortunately get banned and flagged when using some of those techniques. There are common ways followed within an SEO process that can lead to banning or flagged or at least will be demoted to lower ranking, if not used appropriately.
Think about what fonts and colors you are utilizing for your website. You by now know that all major search engines consider the ‘same color font-same color background’ as a naughty method as it is regularly used by webmasters who either want to conceal some parts of the content or are up to some tricks. Style and colors in trend is not something that search engines consider when grading web pages so perhaps you should not consider it yourself either. Same applies to color combinations. If you have a blue webpage and use a white table with blue fonts, just because you like the color effect on screen, then you will be flagged, because the web crawlers will see a blue font on a blue background. It is a frequent mistake that several beginners create.
Do not follow other website that has excessive graphics and multimedia. First thing first if not well arranged your website will look like a circus and will surely confuse the average visitor and second it is completely ineffective for the crawlers, as they are made to read and distinguish text and text only. You really need and you should work thoroughly in having a rich content website. Unquestionably you need some graphics so as to make your site presentable but you should not over do it.
Unplanned optimization could lead sometimes to over optimization and you should always consider this. A broad usage, the density of keywords and meta tag elements is usually appreciated by the search engine. To understand it better, you should keep the natural flow of text to make it readable and easily understandable. You cannot achieve anything if you overdo it.
On the contrary you may be considered as spam and thus lose your ranking. If you sense you are over doing it, try to ‘de-optimize’ your website slightly. Monitoring and updating your website is something you should do nonetheless so as to avoid and correct the mistakes when desired.
Learn more about SEO Consultant UK. Stop by Mark Johnson’s site where you can find out all about local SEO services and what it can do for you.