The majority of the Internet marketers who made it big on the web possess the skill of copywriting. They had different backgrounds such as copywriting and other forms of business involvement, but the bottom line is they had the motivation to learn it for themselves. Copywriting is all about selling with words, and that is at the heart of all businesses regardless of what it is. Your sales copy is so valuable, and it must be powerful and effective, because that’s all there is to convince someone to buy. Beyond sales letters, copywriting lends itself to many other areas such as web copy, article writing, email copy, classified ad copy, etc. In this article we will be discussing some effective copywriting tips that you can use to grow your online business and write better copy.
To persuade readers with your sales copy, you must reach them emotionally. Your words should have the power to convince your prospect that your product is the solution they have been looking. You really want them to make an impulsive decision to make the purchase at that moment, and for this you have to reach their emotions. You can’t write copy that’s monotonous, it has to be compelling and fascinating. You have to understand that copy is aimed at motivating prospects to do take a specific action, not just telling them something because you feel like it. But do try to keep the hype down; don’t write anything false about your product. Be honest in your approach but at the same time be emotionally compelling. Make them feel connected to you by expressing empathy and concern. By doing this, you can get them to put aside their suspicions and feel comfortable with you.
When you’re writing your copy, don’t get your prospect confused. Address your sales copy to just one single person.
The person reading your copy will get a sense that you’re speaking only to him/her if you write using the word, “you.” The reason you do that is because you want the reader to feel that they are important, and also like you are speaking directly to him, or her. He/she will feel the strong connection with you and start imagining how the product will solve their problem. It’s a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. There are many emotions involved, and a lot depends on your product and market, but generally speaking that is what you want to achieve.
Benefit bullet points are a copywriters best friend, plus they help with white space. Just as the name implies, benefit bullets are meant to say a quick word about the product benefits which are not the same as the product features. Bullets can be extremely effective only if they are well thought and written. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision. Copywriting is challenging and sometimes hard, and a lot of people try learning and writing it only to quit – so be it. Don’t put the cart before the horse, get a firm understanding of the basics before you decide to learn more advanced strategies. Just do those things and keep writing, and one day you’ll surprise yourself.